Open to opportunities

René Patrick Martinez

@renpatrickmartinez

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Creative director driving AI-powered social media growth and viral video strategies.

United States

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What I'm looking for

I’m seeking a senior content leadership role where I can build AI-powered production workflows, grow platforms, lead creators, and drive measurable revenue while staying hands-on with creative execution.

I’m a creative director with seven years building AI-powered content and social strategies that educate, inspire, and scale. I combine hands-on production skills with platform fluency across X, LinkedIn, TikTok, YouTube, and Instagram to make complex tools feel simple for broad audiences.

At Spokeo I led teams and agencies to generate 24M+ views and $2.2M in attributable revenue, growing channels dramatically while cutting production costs through automated AI workflows. I build prototypes publicly, run data-driven A/B tests, and direct creator collaborations to amplify reach and conversion.

I thrive at the intersection of product, growth, and creative: shipping prototypes, developing educational technical content, and representing brands authentically as a public-facing leader. My approach emphasizes measurable impact, rapid iteration, and community-first storytelling.

Experience

Work history, roles, and key accomplishments

Creative Director

Spokeo Inc.

Dec 2019 - Sep 2025 (5 years 9 months)

Built and led content operations that generated $2.2M in attributable revenue and 24M+ views; directed a team of 3 plus agencies against a $1.5M annual budget and delivered 2:1 ROAS through platform-native campaigns.

Social Media Strategy Creator Partnerships TikTok YouTube Campaign Optimization A B Testing Budget Management

Social Media & Content Manager

Spokeo Inc.

May 2018 - Dec 2019 (1 year 7 months)

Created cross-platform content that increased watch time by 20% and CTR by 15%; developed platform-specific strategies for X and LinkedIn and launched new content formats.

Content Creation X++LinkedIn Video Production CTR Optimization Watch Time Growth Community Engagement

Director of Brand Engagement

Spokeo Inc.

Jul 2014 - May 2018 (3 years 10 months)

Led a 7-person team with a $2M annual budget to produce video and digital assets for recruitment, paid marketing, and internal communications while directing integrated campaigns for senior stakeholders.

Team Leadership Brand Strategy Video Production Stakeholder Management Budget Oversight Integrated Campaigns