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Yuliya Chekayeva

@yuliyachekayeva

I build brands, e-commerce stores, and digital go-to-market strategies.

Kazakhstan
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What I'm looking for

I'm looking to build and grow brands, e-commerce businesses, and digital products through strategy, creative direction, marketplace development, and end-to-end project delivery.

I've built Brandista.agency from idea to business implementation and founded Pauline’s kidswear, combining own production with online retail, brand storytelling, product development, and sales. I also advise entrepreneurs on online stores, marketplaces, website concepts, and design across Wildberries, Yandex Market, and Ozon.

Previously, I led brand strategy and marketing execution at Vertu in Astana, including product launches, campaigns, visual merchandising, performance reporting, and brand integrity. My work spans digital branding, e-commerce, project management, QA, retail operations, and luxury-brand management.

Experience

Work history, roles, and key accomplishments

Brandista.agency logoBR

Brand Manager

Brandista.agency

Digital branding agency from idea to business implementation.

Education

Degrees, certifications, and relevant coursework

European Business School London, Regent's University London logoEL

European Business School London, Regent's University London

Master of Arts, Luxury Brand Management

Grade: Merit

Completed a Master of Arts in Luxury Brand Management with Merit.

Tech stack

Software and tools used professionally

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