With ~20 years across branding, graphic design, and creative direction — consulting businesses from a private school in Almaty, financial and immigration firms in the US and Canada, realty company in Australia to executive coaching in Switzerland — I've recently led design team as Creative Director at an IT agency, expanding into UX/UI and digital products.
As an independent brand consultant, I developed identity systems and brand platforms for organisations including Kazakhtelecom, Sergek Group, and Wunder. I also design typefaces, treating typography as a load-bearing part of an identity, and created the Strategic Branding course at Almaty City Design School.

