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Yasmin Abdelazim

@yasminabdelazim

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Marketing Director transforming brands with data-driven strategies, driving revenue growth and measurable ROI.

Egypt

Message

What I'm looking for

I’m looking for a marketing leadership role where I own brand-to-revenue strategy end-to-end, lead data-driven digital and offline campaigns, and partner with sales to improve conversion and ROI.

I am a Marketing Director with over 15 years of experience driving brand transformation, market leadership, and measurable business growth across multiple industries & markets. I balance long-term brand building with aggressive revenue-focused execution, so results are sustainable—not just short-term.

My track record is built on performance efficiency: I consistently achieved a sales conversion rate exceeding 1% while keeping marketing expenses below 3% of total revenue. I deliver that through data-driven decision-making, precise audience targeting, and tight alignment between marketing and sales.

I lead full marketing vision and execution across a real estate portfolio, owning 360° strategies that cover brand positioning, digital marketing, offline campaigns, PR, events, and customer experience. At Areva Development, I contributed directly to a 100% year-on-year increase in annual sales revenue through data-driven campaigns and optimized funnels.

My work has earned international recognition, including the International Property Awards – Marketing Masterpiece Award (2025) and three international awards for GLARE. I’ve also directed launches of 10+ real estate projects end-to-end, re-engineered marketing for 6 existing projects, and secured an exclusive cluster franchise agreement with Regus (IWG) in New Capital.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Areva Development

May 2023 - Present (3 years 1 month)

Led 360° marketing strategy and execution for a real estate portfolio, aligning brand positioning with commercial objectives. Achieved 1%+ sales conversion, kept marketing spend under 3% of total revenue, and contributed to 100% year-on-year sales revenue growth.

Brand Strategy Marketing Planning Digital Marketing Customer Experience CRM Funnel Optimization

Marketing Director

Egics Development

Jan 2022 - Jan 2023 (1 year)

Created and executed marketing plans and promotional campaigns to strengthen brand image and attract customers. Collaborated with stakeholders to support high-level marketing decisions.

Marketing Planning Marketing Campaigns Outdoor Advertising Brand Management Stakeholder Management Go To Market Planning Customer Acquisition Budget Planning

Marketing Director

IC Group

Jan 2012 - Jan 2022 (10 years)

Developed digital marketing plans and sales-focused campaigns for real estate projects in Egypt and the USA, including launch strategies for 7 projects across Egypt and Florida. Managed marketing budgets for high ROI and coordinated international partnerships, including an IWG franchise.

Digital Marketing Campaign Strategy Sales Marketing Event Management Partnership Management Performance Optimization

Digital Marketing Manager

Regency Group Holding

Jan 2011 - Jan 2012 (1 year)

Built and executed online business marketing plans and social media strategy for Regency Group Holding. Managed SEO/SEM and Google Analytics/Google AdWords campaigns and monitored websites to report and update on errors.

Social Media Marketing SEO SEM Google Analytics Google Adwords Reporting