At Vision Fairs, I designed outreach and recruitment campaigns for exhibitions across the GCC, North Africa, and Europe. One hosted-buyer program converted 160 trade buyers from over 20 countries.
I managed content and social media for 20+ exhibitions, keeping materials current with rebranded guidelines. I also prepared post-event reports on ROI, lead quality, demographics, and performance against objectives.
At Arabian Expo — Saudi Luxury Week, I managed media relations through a PR agency partnership and built the event's Instagram presence to 13K followers. Targeted campaigns and research-driven outreach contributed to a 30% increase in visitors and a 256% increase in exhibitor participation.

