Yamila Martina
@yamimartina
User-centric leader. 13+ yrs crafting products. Combining data & empathy for strategic decisions.
ChileWhat I'm looking for
User-centric leader w/ 13+ yrs crafting user-loved products. Started in UX design, now leverage that to champion user-centered product dev. My passion? Building products that solve real problems & delight users. Data-driven, I combine research & empathy to ensure every decision is strategic. I thrive in collaboration, fostering open communication across teams. A strategic thinker, I translate business goals into actionable roadmaps that deliver results. Lifelong learner, constantly seeking new knowledge to stay ahead of the curve. Let's connect & discuss how I can contribute to your success!
Experience
User Experience Lead and Researcher
Eureka Moment Consulting
Conducted research, including user interviews, surveys, and studies, combining these with quantitative data sources for holistic customer understanding. Developed and owned the UX Research roadmap to inform key Product initiatives. Demonstrated, explained, and taught others how to apply a range of research methods. Translated design concepts to prototype solutions. Provided technical guidance and
Product Management Lead
Making Sense LLC
Formulated the strategy, vision, and mission needed to revamp the Product Management practice. Developed a tailored change strategy for the practice. Developed a comprehensive talent framework. Professionalized and strengthened the Product management practice. Championed the creation of a coaching and mentoring program. Built and championed product strategies and vision throughout client engagemen
Digital Product Manager
Walmart
Led a team of 4 Product Owners, overseeing the development and launch of complex products. Owned the creation of product plans and roadmaps. Explored and connected business needs with Walmart's global network and the local market. Retrieved and analyzed feedback from customers and stakeholders. Successfully negotiated and prioritized complex requirements. Interviewed top talent for critical projec
Senior Product Owner
Cornershop by Uber
Led and mentored a high-performing team of developers. Managed the backlog for a large-scale software development project. Worked closely with the design team to conduct user research and discovery. Ran User Acceptance Testing. Reduced time-to-market for mobile apps. Orchestrated the support, analysis, and resolution of issues. Conducted interviews to assess team fit.
Lead Product Manager
Kredito
Translated technical, business, and user requirements into epics and user stories. Directed the prioritization and updating of the product backlog. Formulated objectives and vision. Established design standards and guidelines. Prepared recommendations to expand product base and vision. Streamlined release timelines. Enhanced synergy between operations and technology. Built partnerships with other
Senior Product Owner
Scotiabank
Translated technical, business, and user requirements into epics and user stories. Improved Time-to-Market. Collaborated with product owners to define strategic backlog direction. Evaluated value and prioritized initiatives. Leveraged data from multiple sources. Deļ¬ned and measured key product metrics. Provided support and resolved issues. Managed a monthly budget. Cultivated a supportive environm
Senior Product Manager
Globant
Organized and executed workshops and discoveries to guide product development. Lead the discovery of opportunities through user research. Aligned the vision and the portfolio of multiple products. Efectively managed the product backlog. Built strong stakeholder relationships. Tracked and analyzed metrics and KPIs. Provided support and resolved issues. Cultivated a supportive environment.
Senior User Experience Designer
Globant
Designed heuristics for cohesive online experiences. Conducted competitive analysis. Crafted interaction design. Led the discovery of opportunities. Managed the product backlog. Built stakeholder relationships. Tracked and analyzed metrics and KPIs. Provided support and resolved issues. Cultivated a supportive environment.
Lead UX Designer
Nutus
Coordinated the delivery of visual design and front-end development. Introduced UX practices to the development and design teams. Crafted interaction design. Conducted usability analysis and testing. Redesigned a wholesale tourism operator's website. Led a team of designers.
UI UX Designer
Nutus
Defined UI design. Worked directly with clients to establish project scope and goals. Introduced UX practices. Crafted wireframes and mockups. Led the redesign of a wholesale tourism operator's website.
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