Tomas Salinas

Increased CSAT to 88% on overall customer experience and conducted initiatives to enhance Stickiness, recurrence, and NPS across multiple countries. Directed design process improvements, including Research, Hands-off, Documentation, and Agile workflow, resulting in increased predictability and efficient feature release.

Led digital experiences for platform and Financial Widgets integration, performing a comprehensive audit of over 100 Financial Widget integrations. Helped partners build and grow Experience Design Areas, empowering users' voices as a central pillar in fintech and startup kickoffs.

Guided the Design System for Pacific Alliance and Caribbean Countries, focusing on growth, scalability, and cohesion, achieving 78% cohesion overall. Chaired user research, analytics, and Design teams for continuous product cross-channel improvement, raising the local app to above 4.3 stars on app stores.

Drove the development of over 20 MVPs and POCs for new digital AI-powered products. Managed UX/UI for developed products, mentoring and coaching over 12 designers on emerging trends and tools.

Provided consultancy on Gamification, Service Design, Interactive entertainment, App Development, and HCI projects for various companies. Worked with clients such as British American Tobacco, LG Electronics, and Rak Wireless.

Strengthened digital brand awareness and positioning for Equity Brands, including Sparta, Speedo, and Under Armour. Boosted engagement of recurring users, sales ratio, and conversion across different sports brands.

Obtained a Bachelor's degree in Design, building a strong foundation in design principles and methodologies. Gained essential skills in various aspects of design, preparing for a career in the field.

Completed a graduate-level degree specializing in Strategic User-Centred Design. Focused on advanced principles of user experience, customer experience, and design strategy. Developed expertise in creating emotionally engaging and data-driven solutions.