Open to opportunities

Tomas Salinas

@tomassalinas

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Results-driven UX/CX Manager focused on innovative customer experiences.

Chile

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What I'm looking for

I am looking for a role that values creativity and innovation, where I can lead teams to create impactful user experiences and drive business success.

I am a strategic User-Centered professional with a strong focus on delivering creative solutions that emotionally engage customers. My experience spans across various industries, where I have successfully managed teams and projects to enhance overall customer experiences and drive satisfaction. I thrive at the intersection of creativity, business goals, technical viability, and user needs.

In my current role as Digital Lead Regional at Falabella Group, I have increased customer satisfaction scores significantly and directed design process improvements across multiple countries. My previous roles have allowed me to lead product design initiatives, develop design systems, and implement user research methodologies that have resulted in high-impact features and improved user engagement. I am committed to continuous learning and leveraging data-driven insights to foster innovation and enhance user experiences.

Experience

Work history, roles, and key accomplishments

Current

Digital Lead Regional

Current

Falabella Group

Jan 2022 - Present (3 years 6 months)

Increased CSAT to 88% on overall customer experience and conducted initiatives to enhance Stickiness, recurrence, and NPS across multiple countries. Directed design process improvements, including Research, Hands-off, Documentation, and Agile workflow, resulting in increased predictability and efficient feature release.

Digital Strategy Agile Methodologies Team Management Data Driven Design Systems UX Research UI Design Customer Success

Principal Product Designer – Platform / Financial

Modyo

Jan 2021 - Dec 2022 (1 year 11 months)

Led digital experiences for platform and Financial Widgets integration, performing a comprehensive audit of over 100 Financial Widget integrations. Helped partners build and grow Experience Design Areas, empowering users' voices as a central pillar in fintech and startup kickoffs.

Product Design Financial Widgets Gamification Design Systems SaaS Digital Transformation User Experience Agile

Design System Manager | Principal Product Designer

Scotiabank

Jan 2017 - Dec 2021 (4 years 11 months)

Guided the Design System for Pacific Alliance and Caribbean Countries, focusing on growth, scalability, and cohesion, achieving 78% cohesion overall. Chaired user research, analytics, and Design teams for continuous product cross-channel improvement, raising the local app to above 4.3 stars on app stores.

Design System Management Product Design User Research Analytics Strategic Planning Financial Services Agile

Principal Strategic UX Designer

Orand Group

Feb 2017 - Dec 2018 (1 year 10 months)

Drove the development of over 20 MVPs and POCs for new digital AI-powered products. Managed UX/UI for developed products, mentoring and coaching over 12 designers on emerging trends and tools.

UX UI Design AI Products PoC Development Mentoring Coaching Service Design Emerging Technologies

Associate Project Manager (Creative)

Consultancy

Feb 2014 - Dec 2017 (3 years 10 months)

Provided consultancy on Gamification, Service Design, Interactive entertainment, App Development, and HCI projects for various companies. Worked with clients such as British American Tobacco, LG Electronics, and Rak Wireless.

Gamification Service Design App Development HCI Project Management Consulting Digital Strategy Business Development

UX Digital Designer / UX Digital Content Manager

Equity B&R

Feb 2011 - Dec 2014 (3 years 10 months)

Strengthened digital brand awareness and positioning for Equity Brands, including Sparta, Speedo, and Under Armour. Boosted engagement of recurring users, sales ratio, and conversion across different sports brands.

Brand Awareness Positioning User Engagement Marketing Strategy Sports Brands

Education

Degrees, certifications, and relevant coursework

Pontifical Catholic University of Chile

Bachelor in Design, Design

Obtained a Bachelor's degree in Design, building a strong foundation in design principles and methodologies. Gained essential skills in various aspects of design, preparing for a career in the field.

Pontifical Catholic University of Chile

Graduate level Degree in Design, Strategic User Centred Design

Completed a graduate-level degree specializing in Strategic User-Centred Design. Focused on advanced principles of user experience, customer experience, and design strategy. Developed expertise in creating emotionally engaging and data-driven solutions.