Open to opportunities

Tatiana Escudero

@tatianaescudero

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Digital design leader with expertise in UX and e-commerce.

Chile

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and innovation in digital design.

I’m a digital design leader with over 10 years of experience in the retail and e-commerce industry. My expertise spans UX/UI design, content strategy, SEO optimization, and leading high-performing design teams to deliver impactful and scalable digital solutions.

At Sodimac.com and Paris.cl, I’ve led strategic design initiatives—from major site migrations to building components that doubled conversion rates. I thrive in collaborative, fast-paced environments where design decisions are driven by data and user needs.

Currently leading a multidisciplinary design and content team at Sodimac.com, I've helped increase landing page CTR by over 6 percentage points, managed teams of up to 17 people during high-impact projects, and implemented landing page components with a 4% conversion rate (twice the site average).

Passionate about user-centered design, cross-functional collaboration, and building digital experiences that drive business growth and customer satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Lead of Digital Design & Content Writing

Current

Sodimac

Jun 2021 - Present (4 years 5 months)

- Lead the digital design and content team, expanding from 9 to 17 members during complex initiatives.
- Increased average landing page CTR by over 6 percentage points through UX and content optimization.
- Designed and implemented a UX component that reached a 4% conversion rate (2x site average).

UX Digital Design Team Leadership Content Migration Conversion Rate Optimization

Digital Design Coordinator

Paris.cl

Jul 2019 - Jun 2021 (1 year 11 months)

- Managed continuous improvement projects and UX redesigns for key categories like Furniture and Bedroom.
- Collaborated cross-functionally with business, IT, and marketing stakeholders.
- Oversaw daily homepage updates and new digital implementations.

UX Design Project Management Cross Functional Collaboration

Digital Designer

Paris.cl

Oct 2016 - Jun 2019 (2 years 8 months)

- Actively participated in the platform migration from IBM to Salesforce Commerce Cloud.
- Designed user-centered experiences for categories such as Home Decor and Kids.
- Supported content decisions based on KPIs to improve conversion and navigation.

User Centered Design Salesforce Cloud KPI Analysis Content Strategy

Senior Graphic Designer

Amphora

Nov 2013 - Oct 2016 (2 years 11 months)

- Designed print and digital marketing materials for stores and communications across Chile, Peru, Colombia, and Argentina.
- Developed product catalogs, labels, POP material, and social media visuals.

Graphic Design Print Design catalog

Acting Head of Marketing

Amphora

Jun 2015 - Dec 2015 (6 months)

- Led the marketing department across LATAM markets: campaigns, store architecture, visual merchandising, and events.
- Developed communication strategies for summer and winter 2016 collections.
- Supervised a multidisciplinary team including designers, community managers, and visual merchandisers.

Marketing Leadership Campaign Management Visual Merchandising Communication Strategy Team Supervision

Graphic Designer

Constructo

Apr 2012 - Oct 2013 (1 year 6 months)

- Designed visual content and publications for art, architecture, and design projects.
- Managed website and social media content updates.

Content Design Graphic Design

Graphic Design Intern

TheMechanism NYC

Jan 2011 - Mar 2011 (2 months)

- Contributed to corporate identity redesign and POP materials for clients such as SL Green Realty Corp.

Graphic Design

Education

Degrees, certifications, and relevant coursework

Desafío Latam

Certification, Front-end Development: HTML & CSS

Completed a course in Front-end Development, focusing on HTML and CSS. Acquired foundational skills in web development and coding for user interfaces.

Udemy

Certification, UX: Laws and Fundamentals, SEO Content Writing

Completed a course on UX laws and fundamentals, enhancing knowledge in user experience principles. Also completed a course on SEO content writing, focusing on optimizing content for search engines.

Pontificia Universidad Católica de Chile

Certification, Digital Marketing

Completed a program in Digital Marketing, gaining knowledge in various aspects of online marketing strategies. Focused on understanding digital channels and their application in business contexts.

Universidad del Desarrollo

Bachelor ’s Degree, Graphic Design

Completed a comprehensive program in graphic design, focusing on visual communication principles and design methodologies. Gained expertise in various design software and techniques applicable to both print and digital media.

Mac Online Training Center

Certification, Web Design with Adobe + HTML/CSS

Completed training in Web Design with Adobe tools, along with HTML/CSS. Developed skills in creating and designing websites using industry-standard software and coding languages.