Yakira Carreker
@yakiracarreker
I build data-driven digital marketing campaigns that grow engagement, traffic, and revenue.
United StatesWhat I'm looking for
At Target, I develop digital marketing strategies that increase guest engagement, drive traffic, improve conversion, and support enterprise revenue growth. I use customer insights, performance data, and market trends to optimize content and the digital customer journey.
Previously, I led communications at The UPS Store and coordinated multichannel digital campaigns at Tropical Smoothie Cafe across CRM, email, mobile apps, websites, local listings, and social media. I manage cross-functional campaigns, stakeholder expectations, campaign performance, and customer-focused messaging.
My marketing work has increased customer traffic by 20% and catering and delivery sales by 25% at Chick-fil-A. I also bring hands-on operations leadership, including leading a 50+ person team and improving guest satisfaction by 20% at Chipotle.
Experience
Work history, roles, and key accomplishments
Develops digital marketing strategies to increase guest engagement, drive traffic, and improve conversion. Partners cross-functionally to execute integrated campaigns and analyzes KPIs to provide data-driven recommendations.
Education
Degrees, certifications, and relevant coursework
University of Denver
Master of Arts, Communication Management
M.A. in Communication Management with a focus on Public Relations.
Valdosta State University
Bachelor of Arts, Marketing and Psychology
B.A. in Marketing and Psychology.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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