Yael Crystal
@yaelcrystal
Customer Success lead driving retention, adoption, and revenue growth in B2B SaaS.
IsraelWhat I'm looking for
Customer Success professional with experience leading retention strategy, product adoption, and account growth across SaaS and performance-driven environments.
As the first Customer Success hire at an AI startup, built customer processes and workflows from the ground up, working closely with Product teams to analyze user behavior, identify adoption patterns, and improve both in-product user flows and customer interactions. Drove a 75% increase in Trial-to-Paid conversions and consistently surpassed retention targets.
I have strong background in using data to drive retention, forecast customer outcomes, improve adoption, and support growth and expansion initiatives. Experienced managing enterprise accounts, leading complex commercial discussions, and building long-term customer partnerships focused on measurable business impact.
I combine a deep customer understanding with a strong analytical mindset to drive adoption, retention, and long-term account growth.
Experience
Work history, roles, and key accomplishments
Customer Success Lead
GoPerfect
Nov 2023 - Nov 2025 (2 years)
Built and scaled the post-sale customer lifecycle for an AI B2B SaaS platform, leading onboarding, adoption, retention, and revenue growth. Increased trial-to-paid conversion by 75% by optimizing user flows, identifying adoption gaps, and launching targeted engagement initiatives.
Enterprise Customer Success Manager
Lusha
Jan 2021 - Jan 2023 (2 years)
Managed enterprise accounts (including Pinterest and Zoom) to drive retention, adoption, and account growth. Led executive QBRs and analyzed user behavior and account health signals to reduce churn risk, while owning renewals, negotiations, and expansion strategies.
Account Manager & Team Lead
Taptica
Jan 2015 - Jan 2020 (5 years)
Managed and scaled a $30M annual ad-tech portfolio through data-driven optimization and strategic campaign planning. Led and mentored a team of 5 Account Managers, partnering with clients on marketing strategy and performance optimization to drive new-market penetration and revenue growth.
Education
Degrees, certifications, and relevant coursework
Tel Aviv University
Bachelor of Arts, Social Science and Film Studies
Grade: Rector’s Honors
BA in Social Science and Film Studies at Tel Aviv University (Rector’s Honors).
Tech stack
Software and tools used professionally
Availability
Location
IsraelAuthorized to work in
Social media
Job categories
Skills
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