Open to opportunities

Winston Lorenzo

@winstonlorenzo

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Marketing Officer with 5 years’ sales and business development experience.

Indonesia

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What I'm looking for

I’m looking for a marketing/sales role where I can use my business development and communication skills, solve problems quickly, and collaborate with a team that’s committed to growth together while hitting measurable targets.

I’m a Marketing Officer with a degree in Business Administration from the Catholic University of Atma Jaya and 5 years of experience in Sales Marketing. I’ve consistently shown commitment to the companies I’ve worked for by solving problems, assisting co-workers, and focusing on delivering results.

In business development and sales roles, I’ve handled canvassing across Jabodetabek, used social media to find potential clients, and set strategies for better revenue. I also built strong customer follow-ups every 3-4 days, communicated product knowledge clearly, and delivered measurable targets—including “Achieve over 1 billion sales every month.”

I bring a practical, team-minded approach from both sales and marketing experience. As a Digital Marketing Officer, I pitched photo editing services, generated leads via websites and social media, and blasted email to 2000+ potential clients in a week, while also earning recognition as “Become Employee of the month.” I’m drawn to opportunities where I can contribute my sales, marketing, and problem-solving strengths as part of a team that grows together.

Experience

Work history, roles, and key accomplishments

Current

Business Development - Sales Staff

Current

IDK Textile Indonesia

Mar 2025 - Present (1 year 4 months)

Canvass and identify potential clients across the Jabodetabek area using social media and follow up with customers every 3–4 days. Manage sales strategies, explain fabric product knowledge, and work toward daily, weekly, and monthly sales targets.

Canvassing Social Media Outreach Revenue Strategy Fabric Knowledge Sales Targets Sales Reporting

Co-Founder

Jualhapenih

Jan 2024 - Feb 2025 (1 year 1 month)

Co-founded a business selling new, second-hand, and pre-order Apple products. Sourced products from consumers, approached customers via COD, negotiated pricing, and communicated product knowledge to non-Apple users.

COD Customer Engagement Pricing Negotiation Product Knowledge Customer Communications

Merchant Acquisition

Surplus Indonesia - PT Ekonomi Sirkular Indonesia

Apr 2023 - Nov 2023 (7 months)

Acquired and onboarded merchants by finding leads and following up on potential partners. Guided merchants on how to use the application and worked toward monthly targets, including pitching and closing meetings.

Merchant Acquisition Canvassing Merchant Follow Up Onboarding Sales Pitching Closing

Sales & Marketing Officer

PT iKopi Kreasi Mandiri

May 2022 - Mar 2023 (10 months)

Sold products and supported customer needs by obtaining orders from existing and potential sales outlets. Demonstrated product features, contacted leads to schedule appointments, and followed up for reorders while conducting canvassing and producing reports.

Sales Marketing Product Demonstrations Appointment Setting Canvassing Sales Reporting

Digital Marketing Officer

PT Dropicts Pte Ltd

Jan 2022 - Mar 2022 (2 months)

Promoted photo editing services to e-commerce businesses through pitching, lead generation, and email campaigns. Generated leads via websites and social media, and conducted email blasting to a large prospect list.

Digital Marketing Lead Generation Social Media Outreach Email Marketing Cold Email Outreach Service Pitching

Head Barista

Cultural Coffee Shop & First Things First Coffee

May 2021 - Dec 2021 (7 months)

Led daily coffee shop operations, including preparing orders, managing the flow before opening, and maintaining a clean cafe environment. Handled orders, supported customer satisfaction, and cleaned equipment after use.

Shift Opening Operations Customer Service Cafe Cleanliness Coffee Machine And Equipment Cleaning

Owner

Martabak Sarang Tawon

Aug 2018 - Jun 2020 (1 year 10 months)

Owned and managed a martabak business, handling customer orders and front-line customer service. Managed packaging and shipping across the Jabodetabek area while leading daily order achievement and business operations.

Customer Service Order Management Packaging Shipping Logistics (Jabodetabek)Business Operations

Education

Degrees, certifications, and relevant coursework

Universitas Katolik Indonesia Atma Jaya

Bachelor of Business Administration, Business Administration

2018 - 2024

Grade: 3.03/4.00

Activities and societies: 2019-2020: Baseball/Softball unit (Staff Documentation, Coaching Division Coordinator/Staff, Coaching Division Staff, Crowd Control Division Staff, Coaching Division Staff); Pastoran Division Staff (2019); Campus Orientation & student facilitator; Atma Jaya Workers Day facilitator; UKM BSAJ training staff/coordinator; Recap event documentation (BSAJ Bond Night).

Bachelor’s degree in Business Administration at Universitas Katolik Indonesia Atma Jaya, graduating with a 3.03/4.00 GPA. Also involved in multiple campus activities and student organizations during study.