Will Thurman
@willthurman
Ecommerce leader with a proven track record in customer success.
What I'm looking for
As the Head of Ecommerce at STiCKi, I leverage over 10 years of experience to drive growth and enhance customer success. My role involves managing a team of five and leading the strategy for our eCommerce platform. I have successfully increased company store revenue by $800k year-over-year and improved profit margins by 28% through effective pricing optimization and vendor negotiations.
Previously, as a Senior Enterprise Customer Success Manager at Outreach, I managed a portfolio of large enterprise accounts worth $7.27M ARR. My focus on building operating rhythms and process improvements led to a remarkable $1.7M growth in my book of business over 3.5 years, achieving a 102% net retention rate in 2022. My ability to collaborate and mentor colleagues has been instrumental in driving retention and expansion across key accounts.
With a strong background in business development and customer success leadership, I thrive on balancing a dynamic career with family life. Outside of work, I enjoy fitness, golf, travel, and spending quality time outdoors with my wife and three kids.
Experience
Work history, roles, and key accomplishments
Head of Ecommerce
STiCKi
Mar 2023 - Present (2 years 3 months)
Managed a team overseeing the Ecommerce division, leading strategy and operations for the Company Store platform and managing product pricing. Grew company store revenue by $800k year-over-year and increased profit margins by 28% through pricing optimization and vendor negotiations. Reduced average store launch time by 4 weeks through streamlined onboarding and increased conversion rates by 20% th
Sr Enterprise Customer Success Manager
Outreach
Nov 2019 - Mar 2023 (3 years 4 months)
Managed a portfolio of eight large enterprise accounts worth $7.27M ARR, leading Executive Business Reviews and Value Plan discussions with key personas to ensure ROI realization. Drove adoption across global and cross-functional customer teams, responsible for retention and expansion of accounts. Grew book of business $1.7M over 3.5 years, attained 102% net retention and 98% gross retention rate
Sr. Director Enterprise
Digital Media Solutions (UE.co)
Jun 2015 - Sep 2019 (4 years 3 months)
Managed a team of six overseeing 65% of the company’s annual revenue, identifying new revenue streams and areas for P&L improvement. Generated detailed weekly, monthly, and quarterly reports for clients and analyzed data to optimize traffic channels and lead generation sources. Oversaw an $18 million book of business, developing it to $34 million, conceptualized a transparent marketing strategy yi
Education
Degrees, certifications, and relevant coursework
University of Oregon
Bachelor of Arts, Public Relations
Studied Public Relations with a focus on business principles. Gained knowledge in strategic communication and marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
linkedin.com/in/willthurman1Job categories
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