Will Straughan

Lead customer experience, strategy and innovation engagements for travel, transport and hospitality clients, from discovery and customer research through to recommendations and implementation support. Produced the generative AI strategy for a major airline, presented to the Board.

Engagement manager for customer experience and digital transformation programmes across utilities, retail, defence, e-commerce and automotive, responsible for budgets, resourcing, deliverables and day-to-day client relationships. Coached 2 appraisees to top-rated appraisals.

Co-founded and ran a retail business with a store in Salisbury and 200+ natural products sold online and in-store. Sold at a profit in October 2021.

Led the emerging affluent proposition refresh for the UAE and India, using competitor research to shape the offer for a priority segment. Developed the Value Proposition Design playbook and helped train peers on the method.

Led an employee capability video programme, piloted in Indonesia and the UK before deployment across all 32 global retail markets.

Grade: 2:1

BSc (Hons) Economics with International Study, achieving a 2:1, including a first-class international study year at Queen's University, Canada.

Grade: First Class

First-class international study year as part of the BSc Economics with International Study degree.

Completed Mastering Value Propositions training.

Achieved DELE B2 certification in Spanish, demonstrating professional working proficiency.