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Martin Ruscio

@martinruscio

Growth Marketing Coordinator at Mercado Pago who increased campaign conversion by 8% across 2,000+ omnichannel campaigns.

Argentina

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At Mercado Pago, I analyzed performance across 2,000+ omnichannel marketing campaigns, uncovering opportunities that increased conversion by 8%. I also coordinated the planning and execution of 400+ monthly campaigns, contributing to a 15% revenue increase within three months.

At KAVAK, I helped increase appointment conversion by 12% through a Welcome Journey, and improved campaign results through lifecycle analysis and testing. Earlier, at EXXONMOBIL, I created a PowerBI dashboard for marketing KPIs and analyzed customer feedback to inform marketing actions.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Coordinator

Current

Mercado Pago

Jan 2026 - Present (10 months)

Analyzed performance across 2,000+ omnichannel marketing campaigns, increasing conversion rate by 8%. Led planning and execution of 400+ monthly campaigns, boosting revenue by 15% within three months.

SQL AI Automation A B Testing Campaign Management Data Analysis Marketing Analytics Product Coordination UX IT

Growth Marketing Coordinator

Kavak

Mar 2024 - Dec 2025 (1 year 9 months)

Designed and implemented a Welcome Journey, increasing conversion to appointment by 12% within the first month. Optimized lifecycle campaigns using data analysis, AI, CRM, and A/B tests, achieving a 5% increase in scheduled inspections.

Data Analysis AI CRM A B Testing Lifecycle Marketing Funnel Analysis ROAS optimization CVR

Marketing Analyst

ExxonMobil

Jan 2022 - Feb 2024 (2 years 1 month)

Developed monthly reports with actionable insights for 300+ service station managers, leading to a 25% growth in promoter sites. Led automation of data input, saving 2 man-hours per week, and created a PowerBI dashboard for centralized KPIs.

Power BI Data Analysis Métricas De Marketing Automation Dashboarding KPI Reporting Action Planning

Digital Marketing Analyst

ExxonMobil

Jan 2021 - Dec 2021 (11 months)

Led design and implementation of website content, achieving 250K+ daily visits and improved retention. Optimized app onboarding workflow, increasing registrations by 20%, and designed a monthly report that reduced complaints by 32%.

Digital Marketing Content Strategy Application Onboarding User Behavior Analysis CRM Reporting Complaints Analysis