Wida Putri Kinasih

Collaborated within the Customer Experience team to design scalable, converting features across multiple product domains. Spearheaded UX research initiatives and developed high-fidelity interfaces using Grab's internal design system.

Collaborated with product managers and engineers to revamp the platform, contributing to a 3x growth in Monthly Active Users. Optimized user flows for login and checkout, achieving a 40% increase in Conversion Rate.

Managed a large-scale community organization of 900+ members, overseeing strategy, recruitment, and operations. Led a core team of 25+ to execute 15 tech initiatives reaching 350+ participants.

Directed the product lifecycle for 3 internal digital platforms, acting as the Product Owner for the development team. Facilitated Sprint Planning and requirement gathering sessions, translating stakeholder needs into actionable user stories.

Contributed to branding strategy and visual identity guidelines, ensuring consistent messaging across digital channels. Collaborated with the marketing team to execute campaigns that increased social media engagement.

Owned the end-to-end product design for the globalhack.co website, aligning visual strategy with business goals. Managed stakeholder expectations and delivered comprehensive brand assets for GlobalHack.

Grade: 3.43/4.00

Pursuing an undergraduate degree in Computer Science with a cGPA of 3.43/4.00, expected to graduate in January 2027.