DM Feisal

Designing growth and retention experiences for one of Indonesia's fastest-growing local-commerce platforms, which scaled to 10M+ Android downloads and 3,000+ brand partners within roughly two years of launch.

- Worked closely with China-based and local Stakeholders, Product Managers, Engineers, Growth, Campaign and Ops team, and Product and Design lead, aligning product requirements through desig

Worked as Product Design, UI & UX Consultant at UX Design & Consultant - Freelance.

Design Innovation studio, on a mission to building more inclusive communities for Designers and Startups industries employees to leverage their networks and knowledges.
Recent and future projects:
- Indonesians Who Design
- #AnakProduct
- Retros Club
- Retrospective Podcast

On a mission to help people eat better, and live better.
#CekDuludiHorego. Horego is part of the Destynation Inc. Group (Previously Cashbac merged with Desty Menu and Printerous)

- Led and owned end-to-end Product Design process for both Horego App (Consumer-side App) and Horego Biz Suite (For Merchant/B2B)
- 300K+ users. Top 5 most downloaded F&B Apps in Apple App Store & Google Play Store in 6

The mission is to make digital commerce and digital economy available for everyone.
Desty is part of Destynation Inc. Group.

Led & Designed 3 major products:
- Desty Page (link bio tools with 2M+ users),
- Desty Chat (Omni Chat platform for Marketplaces and messengers), and
- Desty Menu (Online Orders and Restaurant performance App, later spun-off and merged into Horego).
Work closely under t

Building alumni networks and mentoring app platform for Universities, Schools and Communities. Alumni as a Service.

Cashbac is a rewarding platform app that gives you instant cashback for every transaction at your favorite merchants, setting you free from many hassles in getting promos and rewarding yourself.
(Later on, merged with other 2 companies and rebranded to Horego)

Quix Design Services, A digital product design agency based in
Bandung, Indonesia, do design workshops and classes Quix-ly.

https://quixd.id - https://instagram.com/quixds

- Mentoring for Quix Design UX bootcamp participants since 2019
- As Instructor for Information Architecture (IA) workshops

Labtek Indie is a Research, Design, and Development Company for technology-related products through a human-centered-design approach.

Notable Project:
-Vending Machine PT Ultra Jaya Tbk.

As a As UX Designer and Lead Researcher, my responsibilities include:
- UX Design (created and optimized new User Flows, and directed design interaction-animation)
- User Interface design (UI Kit and Guideline

Trusted as mentor and workshop facilitator of UI/UX Design Class for Batch 1 and 2
Talent Bootcamp for Startup Digital Enthusiast
Held by Bandung City Government and Dinas Budaya dan Pariwisata Kota Bandung
Bandung, October - December 2017
As Mentor & Workshop Facilitator
With Workshop about:
- UI Design
- Information Architecture
- Content Strategy

MAP (Mizan Apps Publisher - http://mizanapps.com) is a subsidiary of Mizan Group, one of the largest book publishing companies in Indonesia. MAP has a focus as a digital service provider that focuses on games and interactive multimedia applications development.

My role as Game Designer has the responsibility: designing game concepts and ideas. Also involved in games redesign project and I was inv

I did several projects as a 'guerilla' designer.
I do graphic design such as Corporate Identity Branding,
web design, publishing design layout design
and UX design.

Department of Computer Science Education. Faculty of Mathematics and Science.
Indonesia University of Education.

Research paper: “User-Centered Design Implementation in Crowdfunding Platform Mobile Web App Development to Improve User Experience (UX)”

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2018

Mar 2020

Mar 2020

Apr 2020

Apr 2020

Apr 2020

May 2020

Jun 2020

Aug 2020

Nov 2020

Jan 2021