Open to opportunities

Marcella Devvy

@marcelladevvy

Message

I am a results-driven product manager and UX/UI designer specializing in data-driven digital products.

Indonesia

Message

What I'm looking for

I seek product leadership roles where I can lead end-to-end digital products, apply data-driven UX decisions, and collaborate in cross-functional Agile teams focused on customer-centric fintech or B2B product growth.

I am a results-driven Product Manager and designer with 7 years' experience building data-informed digital products across fintech, banking, and consumer platforms.

At Pazemo I lead end-to-end development for a B2B disbursement payment service as Product Owner, revamped API documentation to accelerate developer onboarding, and drove feature planning to improve usability and stability. At EY and Telkomsel I delivered digital strategies, proofs-of-concept, and A/B testing programs that improved user flows, retention, and operational efficiency.

I hold PSPO I certification and combine Agile product management, UX/UI design, and analytics to optimize products through research, testing, and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

PT Giat Bangun Indonesia (Pazemo)

Nov 2023 - Present (1 year 10 months)

Lead end-to-end development of a B2B disbursement payment service as Product Owner, managing the Scrum team to deliver prioritized features aligned with business objectives. Revamped API documentation and integrations to accelerate developer onboarding and system adoption.

Product Management API Documentation Agile Scrum Stakeholder Management Onboarding B2B Payments

Senior Tech Consultant (Product & UX/UI)

EY Indonesia

Oct 2022 - Sep 2023 (11 months)

Developed digital strategies and led design/development of B2B banking portals and PoC designs for clients in banking and finance, improving user workflows and onboarding. Conducted digital assessments for a Syariah Korean Bank, identifying compliance gaps and collaboration opportunities.

Product Strategy UX UI Design Stakeholder Management Figma Jira

Product Designer

Kuncie by Telkomsel

Feb 2022 - Oct 2022 (8 months)

Designed and implemented A/B testing strategies and product features for Kuncie to optimize user flows and improve retention. Maintained the design system and collaborated with growth marketers and developers to drive user acquisition and conversions.

A B Testing UX UI Design Figma Design Systems Prototyping User Research Analytics

Senior UI/UX Designer

LinkAja

Nov 2020 - Nov 2021 (1 year)

Led refactor of the LinkAja Consumer App to improve usability and stability and designed features such as Cross-border QRIS and wallet transaction enhancements. Conducted user research and usability testing with a 30-member cross-functional team to refine payment and merchant onboarding flows.

UX Research Usability Testing Mobile App Design Payments QRIS Figma Prototyping

UI/UX Designer Consultant

Wirecard Indonesia

Nov 2017 - Aug 2019 (1 year 9 months)

Collaborated within a 20-person cross-functional team to design banking, HRIS, and cash management solutions that improved branch delivery systems. Performed competitive analysis and authored user stories, JIRA tickets, and functional requirements to drive product development.