Looking for a job

marcella devvy

@marcelladevvy1

Message

Product Manager across fintech and payments who drove Kuncie’s A/B-tested flow redesign to a 3.6x conversion lift.

Indonesia

Message

At Kuncie by Telkomsel, I designed and ran A/B tests on user flows that lifted conversion from 1.3% to 4.7%, informing roadmap decisions. I also shipped features for Kuncie Premium and PixelNinja.

At PT Giat Bangun Indonesia, I prioritized the roadmap for a B2B disbursement and transfer platform and contributed to approved regulatory licensing. My experience spans product ownership and UX/UI design across fintech, banking, payments, and consumer apps, including work at LinkAja, EY Indonesia, and MAPCLUB.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

MAPCLUB

Aug 2025 - Mar 2026 (7 months)

Led product experience across onboarding, checkout, loyalty, vouchers, and engagement as the sole designer. Translated BRDs into user flows, wireframes, UI designs, and handoff-ready specifications.

UX Design UI Design Wireframing User Flows Design QA Loyalty Programs Ecommerce

Product Manager

PT Giat Bangun Indonesia

Nov 2023 - Aug 2025 (1 year 9 months)

Prioritized roadmap items across user pain points, compliance needs, vendor dependencies, and engineering capacity. Facilitated Scrum ceremonies and translated business requirements into JIRA tickets and user stories.

Product Management Roadmapping Scrum Jira User Stories API Documentation Regulatory Compliance

Senior Tech Consultant (Product & UX/UI)

EY Indonesia

Oct 2022 - Oct 2023 (1 year)

Shaped digital product strategy for banking, automotive, and finance clients, improving UX and operational efficiency. Led design of a B2B banking portal proof-of-concept and delivered PoC designs for mobile banking improvements.

Product Strategy UX Design UI Design Proof of Concept Banking Consulting

Product Designer

Kuncie by Telkomsel

Feb 2022 - Oct 2022 (8 months)

Designed and ran A/B tests on user flows, lifting conversion from 1.3% to 4.7% (3.6x) and informing roadmap decisions. Maintained design system standards and shipped features for Kuncie Premium and PixelNinja.

A B Testing Conversion Rate Optimization Design Systems Figma User Research Edtech

Senior UI/UX Designer

LinkAja

Nov 2020 - Nov 2021 (1 year)

Led design-refactor initiative for the LinkAja Consumer App, improving usability at scale. Ran user research and usability testing to refine payment integration, merchant onboarding, and transaction flows.

UI Design UX Design User Research Usability Testing Mobile App Design Fintech

UI/UX Consultant

Various Startups

Jan 2020 - Oct 2020 (9 months)

Maintained design system consistency across web and mobile products. Ran user research and usability testing to refine transaction systems, invoicing, and company website.

UI Design UX Design Design Systems User Research Usability Testing

UI/UX Designer Consultant

Wirecard Indonesia

Nov 2017 - Aug 2019 (1 year 9 months)

Collaborated with a 20-person cross-functional team using hybrid waterfall/agile delivery. Designed banking solutions spanning branch delivery systems, HRIS, and cash management platforms.

UI Design UX Design Banking Agile Waterfall User Research Jira