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AS@ariantisilvia
Senior Product Designer with a decade of user-centered design experience.
IndonesiaWith over 10 years of experience in product design, I specialize in crafting user-centered digital products and design systems. My journey has taken me through various industries, including fintech and automotive, where I have led cross-functional teams to deliver impactful solutions for both B2B and B2C products.
At McKinsey & Company, I improved usability by 30% and increased project delivery speed by 20% through innovative design strategies. My role involved managing a team of designers and architecting complex commerce platforms, showcasing my ability to blend leadership with technical expertise. I am passionate about creating intuitive interfaces and enhancing user experiences, as demonstrated by my successful projects across multiple organizations.
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Work history, roles, and key accomplishments
McKinsey & Company
Jun 2022 - Mar 2024 (1 year 9 months)
Led a team of designers to enhance usability by 30% for complex B2B commerce platforms. Improved project delivery speed by 20% through innovative prototyping of an AI-integrated 3D geospatial mapping tool.
Oddle
Apr 2021 - Jun 2022 (1 year 2 months)
Revamped a multi-brand design system, increasing team productivity by 15%. Managed and recruited designers to standardize workflows for enterprise applications.
EngageRocket
Oct 2021 - Mar 2022 (5 months)
Designed new product modules leading to a 20% increase in adoption. Conducted user research to optimize technical features.
Stemly
May 2020 - Oct 2021 (1 year 5 months)
Established Design System v1, reducing design inconsistencies by 30%. Created intuitive interfaces for complex data visualization features.
Vrbo
Jan 2020 - May 2020 (4 months)
Redesigned currency selector for global accessibility and improved price-range filter, reducing drop-off rates by 15% through rapid prototyping.
Brankas
May 2019 - Jan 2020 (8 months)
Led the design of developer-focused APIs and SDKs, contributing to a white-label fintech solution that was a runner-up at the Singapore Fintech Festival 2019.
Workmate
Jun 2018 - Apr 2019 (10 months)
Increased adoption by 20% through localized app versions and improved user retention by 35% by redesigning Workmate v2.
EMTEK Group
Mar 2016 - Jun 2018 (2 years 3 months)
Increased user engagement by 25% through the design of the KlikDokter app and established a cross-platform design system.
Happy5
Oct 2014 - Feb 2016 (1 year 4 months)
Designed HR management applications for iOS and Android, creating an enterprise dashboard for HR analytics.
Moka POS
Aug 2014 - Dec 2014 (4 months)
Improved adoption by 20% by designing applications for iPad, Android, and web, while creating technical documentation for the development team.
Degrees, certifications, and relevant coursework
BUBachelor's Degree, Informatics Engineering
Software and tools used professionally
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