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Wendy Jane Herbert

@wendyjaneherbert

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Senior marketing leader blending creative content and growth strategy to drive product adoption.

Norway

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What I'm looking for

I’m seeking a senior marketing role where I can combine creative content, growth strategy, and leadership to scale product adoption and brand impact.

I’m a senior marketing manager with 14+ years’ experience driving growth through creative, data-informed marketing across startups and publishing.

I’ve held senior and management roles at Strise, Kindly, Timely and other companies in Oslo and Cape Town, delivering content strategy, UX writing, copywriting and creative leadership.

My background includes forecasting trends, leading creative teams, and crafting high-impact campaigns that improve product adoption and brand positioning.

I bring a hybrid skill set across content marketing, growth marketing and creative direction, and I’m passionate about using storytelling and strategy to help products connect and grow.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Strise

Jan 2025 - Present (1 year)

Led senior marketing efforts and strategic initiatives at Strise beginning in 2025 to drive brand growth and market presence.

Growth Marketing Strategic Planning Brand Management Content Marketing Stakeholder Management Analytics

Senior Marketing Manager

Strise

Jan 2023 - Jan 2025 (2 years)

Led growth-focused marketing initiatives and cross-channel campaigns to drive user acquisition and product growth across Norwegian markets from 2023 to 2025.

Growth Marketing Content Strategy Campaign Management SEO Analytics Social Media

Content Marketing Manager

Kindly

Jan 2022 - Jan 2023 (1 year)

Managed content strategy and production for a Norwegian start-up, increasing engagement and supporting product growth during 2022–2023.

Content Strategy Copywriting SEO Content Production Analytics Campaign Execution

UX Writer

Timely

Jan 2021 - Jan 2022 (1 year)

Crafted user-facing copy and microcopy to improve product clarity and user experience across Timely's interfaces during 2021–2022.

UX Writing Microcopy Content Design Product Writing User Research

Copywriter & Art Director

Cosmopolitan Magazine

Jan 2020 - Jan 2021 (1 year)

Produced editorial copy and art direction for Cosmopolitan's Cape Town edition, enhancing feature storytelling and visual presentation in 2020–2021.

Copywriting Art Direction Creative Direction Storytelling

Creative Lead

Lobster Ink

Jan 2019 - Jan 2020 (1 year)

Led creative projects and content initiatives for Lobster Ink (Division of Ecolab) in Cape Town, overseeing campaigns and creative output in 2019–2020.

Creative Direction Campaign Development Content Production Team Leadership Project Management

Commercial Copywriter

Associated Media Publishing

Jan 2017 - Jan 2019 (2 years)

Wrote commercial and editorial copy for Associated Media Publishing across Johannesburg and Cape Town between 2017 and 2019, supporting advertising and editorial teams.

Editorial Advertising Content Editing