rizwan yasser

I’m a global marketing leader with 20+ years of experience building brands, accelerating commercial growth and transforming marketing across Europe and Asia. My career spans B2C, D2C and B2B businesses, with deep experience across brand and go-to-market strategy, digital and performance marketing, marketing effectiveness and customer experience.

Most recently, as Group Director – Digital Marketing & Experience at United Group, I led digital growth and experience transformation across four European markets. I increased digital sales share by 5 percentage points YoY, grew e-commerce contribution by 32% and reduced customer acquisition cost by 55% in six months.

Previously at Telenor, I held Group and regional leadership roles across Europe and Asia, leading brand and GTM strategy, portfolio optimisation and marketing excellence. I built an end-to-end marketing framework that reduced strategy-development time by ~40%, helped improve marketing ROI by ~15% and delivered 20% media-efficiency gains through Marketing Resource Management and Marketing Mix Modelling. Earlier, I helped build Telenor India into the fourth most recalled telecom brand within its first year among 14 competitors.

I also bring around a decade of agency experience, culminating in a General Manager role at Dentsu with P&L and team leadership responsibility. This combination of agency and client-side experience has shaped how I approach marketing: connecting strong brand thinking with commercial accountability and execution.

I’m particularly interested in VP, Director and Head of Marketing opportunities where I can bring together brand, growth, digital and marketing transformation. I enjoy working in international, fast-moving organisations where marketing has a clear mandate to drive business growth, and I’m especially interested in technology, digital services, telecom and other customer-led businesses.