At miHoYo, I led 2023 anniversary community campaigns that increased total reach by 13.3%, reached up to 58% engagement, and lifted online buzz by 551% year over year.
I planned community initiatives for major updates and brand campaigns, managed Facebook, YouTube, Discord, and Instagram channels, and worked with regional creators and community contributors.
At Wargaming, I increased average reach on the Official Mandarin Facebook page by 91.9% in 2019 and built a dedicated Mandarin Discord community. I also grew Twitch followers by 73% over 18 months through regular streaming and community engagement.
My earlier work includes English–Chinese localization, translation, and QA for games, marketing, social media, and digital content. I now provide freelance localization and translation, along with AI language evaluation and translation quality assessment.

