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Wallace User

@wallaceuser

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Healthcare marketing leader driving demand generation, content, and sales enablement in life sciences.

China

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What I'm looking for

I’m looking for marketing opportunities in healthcare, life sciences, medical devices, consumer health, and pharmaceutical companies—ideally international—where I can own integrated campaigns, demand generation, KOL/content work, and CRM-based ROI-driven sales enablement.

I’m a marketing professional with 6+ years of experience across healthcare, pharmaceutical supply chain, biotechnology, medical aesthetics, consumer health, and B2B/B2C marketing environments. At Sinoexpo Informa Markets (Deputy Marketing Manager), I lead integrated healthcare B2B campaigns and translate complex industry and product information into clear marketing messages, customer-facing materials, and sales-support tools.

I drive multi-channel demand generation through WeChat, EDM, industry media, associations, webinars, professional forums, and offline events—backed by market research, competitor analysis, segmentation, and ROI review. I also proposed and launched a medical aesthetics segment from 0 to 1 and used iiris CRM and Excel to track lead quality, event outcomes, and performance, managing an annual RMB 600K+ budget and contributing RMB 300K sponsorship revenue in 2025.

Experience

Work history, roles, and key accomplishments

Deputy Marketing Manager

Sinoexpo Informa Markets

Mar 2023 - Mar 2026 (3 years)

Managed integrated marketing and demand-generation programs for CPHI China healthcare portfolios, launching a new medical aesthetics segment from 0 to 1 through targeted online/offline activities. Tracked CRM-based performance in iiris CRM and led sponsorship and ROI outcomes, including RMB 300K sponsorship revenue in 2025 against a RMB 600K+ annual budget.

Demand Generation Marketing Communications EDM Campaigns KOL Media Collaboration Sales Enablement Market Segmentation

Marketing Copywriter

Shanghai Zhongyuan Jisheng Cell Technology Co., Ltd.

Jul 2022 - Dec 2022 (5 months)

Created healthcare and biotechnology marketing content for cell science services, including WeChat articles, website copy, brochures, and presentation materials. Translated complex biotechnology and healthcare service information into clear, audience-friendly messaging to support brand communication and customer education.

Healthcare Copywriting WeChat Content Brand storytelling Customer Education Presentation Healthcare Marketing

Marketing Executive

Shanghai Anxinke Biotechnology Co., Ltd.

Nov 2020 - Jun 2022 (1 year 7 months)

Developed consumer health marketing communications and digital campaigns for beauty-from-within and supplement products, creating product education and platform-adapted content for WeChat and livestreaming. Led a premium NMN KOL campaign with a mini-program purchase link, achieving an ROI of approximately 3.5 through coordinated content direction and execution.

Product Communication KOL Campaigns Live Streaming KOL Media Collaboration ROI

Marketing Executive

Shanghai Mingshen Business Consulting Co., Ltd.

Aug 2019 - Oct 2020 (1 year 2 months)

Supported marketing communications and campaign execution, including event promotion, client-facing materials, competitor monitoring, and post-campaign summaries. Coordinated with vendors to support project communication and business development deliverables.

Campaign Execution Marketing Communications Event Promotion Vendor coordination Post Campaign Reporting Marketing Support Project Support

Education

Degrees, certifications, and relevant coursework

Hefei University

Bachelor’s Degree in Hospitality Management, Hospitality Management

2015 - 2019

Earned a Bachelor’s Degree in Hospitality Management at Hefei University (Sep 2015–Jun 2019), with coursework including marketing, management, consumer behavior, and economics.