At GeneScience Pharmaceuticals Co., Ltd., I managed content for a women's health brand across WeChat and its website, and led product promotion on RED. Monthly sales increased by up to 80% through differentiated messaging and KOC/influencer content coordinated with JD.com and Alibaba Health campaigns.
At Meilai Medical Aesthetic Group, I built the WeChat Official Account from zero and coordinated content across 50+ social media accounts/platforms. WeChat generated over RMB 1 million in monthly conversion revenue, and my RED content matrix increased monthly engagement by 30% and conversion by 25%.
More recently, at Shanghai Yishi Information Technology Co., Ltd., I planned and produced RED content using AI tools, analysed keywords and performance, and developed an SOP for content operations. I also produced RED health education content that generated 650,000+ impressions and 110,000+ views across 89 posts.
