OCOlina Chen
@olinachen
Experienced B2B marketing manager with a focus on lead generation.
ChinaWhat I'm looking for
As a seasoned B2B marketing manager, I have over five years of experience in driving business growth through innovative marketing strategies and lead generation. My expertise lies in developing precise marketing plans that yield high-quality sales leads while maintaining a strong ROI. I have successfully managed numerous marketing activities, including large-scale events, which have attracted thousands of attendees and significantly enhanced brand visibility.
At Shanghai PINYOU Zhiyun Information Technology Co., Ltd, I spearheaded the creation of an automated CRM tool that improved lead tracking efficiency by 90%. My efforts in international marketing have resulted in a 150% increase in LinkedIn followers and a remarkable ROI of 18 from overseas partnerships. I am passionate about leveraging data-driven insights to optimize marketing strategies and foster collaboration across departments.
Experience
Work history, roles, and key accomplishments
SCMarketing Manager
Shanghai PINYOU Zhiyun Information Technology Co.,Ltd
Dec 2021 - Present (3 years 7 months)
Developed and executed annual B2B marketing strategies, managing budgets and coordinating numerous activities to boost brand visibility. Generated over 200 qualified sales leads annually with an average ROI of 3.6, and optimized lead management processes using an automated CRM tool.
Marketing Manager
Fuzhou Yangfan Network Technology Co.,Ltd
Aug 2018 - Present (6 years 11 months)
Independently managed over 40 large-scale industry events, including two 5,000-person conferences, achieving 81% average attendance. Developed a comprehensive performance-driven marketing system that consistently met registration KPIs and built a strong C-level client network.
Education
Degrees, certifications, and relevant coursework
USUniversity of Sheffield
Master, Global Marketing Management
Completed a Master's degree in Global Marketing Management. Gained advanced knowledge in international marketing strategies and practices.
NUNorth China Electric Power University
Bachelor, English Language and Literature
Obtained a Bachelor's degree in English Language and Literature from a 211 university. Developed strong linguistic and analytical skills.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Social media
Job categories
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