Wajeeh Armaghan

At Guangzhou Chunguang Technologies, I analysed campaign and CRM data with SQL to identify five high-value audience segments and built Power BI dashboards tracking 15+ KPIs. My insights increased conversion rates by 35%, reduced cost per acquisition by 22%, and contributed to 40% growth in the sales pipeline.

I've built data-driven performance measurement systems across marketing, sales, and customer journeys. At Apex Viewers Technologies, I used SQL, Excel, and Google Analytics to improve lead conversion by 28%, reduce bounce rate by 31%, increase organic traffic by 45%, and reduce cost per acquisition by 20%.

I use KPI design, dashboarding, A/B testing, statistical analysis, and stakeholder reporting to make performance drivers visible. My work includes funnel analysis, audience segmentation, campaign optimisation, and connecting data across teams to support better decisions.

I've also improved digital engagement through analytics at Global Affairs International Magazine and Civil Services Preparatory School, increasing stakeholder engagement, email open rates, qualified enquiries, follower growth, and enrolment enquiries.