Looking for a job

adetola adekoya

@adetolaadekoya

Message

Marketing analytics analyst at MyAi Sells who automated BigQuery reporting, improving efficiency by 30%.

United Kingdom

Message

What I'm looking for

I'm looking for a marketing analytics role where I can investigate campaign performance and customer behaviour, improve measurement and reporting reliability, and turn analysis into practical recommendations.

At MyAi Sells, I replaced manual Excel reporting with an automated pipeline into BigQuery, improving reporting efficiency by 30% and giving the team one consistent set of numbers. I investigated discrepancies between advertising platforms and internal reporting, and documented metric definitions with engineering, finance and operations.

As a freelance Marketing Analytics Analyst, I analysed an online retail customer journey and found a 91.5% post-click drop-off across 672 tracked sessions. I translated the findings into four prioritised recommendations, and built an SQL Server ETL pipeline and a five-category sentiment model in R across 1,363 customer reviews.

Earlier, at AdsMyWay, I delivered agency-side analytics across client accounts and ran A/B tests on 10+ campaigns, contributing to an average 12% improvement in click-through rate. I work across SQL, marketing platforms and BI tools to investigate performance and make reporting more reliable.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analytics Analyst

Current

Freelance

Jun 2026 - Present (4 months)

Analysed customer journeys and built NLP sentiment models for an online retail client, diagnosing a 91.5% post-click drop-off and delivering prioritised business recommendations.

SQL R NLP Sentiment Analysis ETL SQL Server Data Analysis Customer Journey Analytics Presentation Skills

Paid Ads Analyst

MyAi Sells

Sep 2024 - May 2026 (1 year 8 months)

Owned marketing measurement across paid channels, built automated pipelines into BigQuery, and improved reporting efficiency by 30%.

Meta Business Suite Google Ads TikTok Ads (Manager and Spark)SQL BigQuery Power BI Data Validation Marketing Analytics ETL Stakeholder Management

Digital Performance Analyst

AdsMyWay

Jan 2019 - Aug 2023 (4 years 7 months)

Delivered marketing analytics agency-side, designed A/B tests across 10+ campaigns, and built multi-client KPI dashboards, cutting manual reporting by 10 hours per week.

A B Testing Google Analytics 4 Shopify SQL Data Visualization KPI Dashboards Campaign Analysis Statistical Analysis

Education

Degrees, certifications, and relevant coursework

Google

Google Data Analytics Professional Certificate, Data Analytics

Earned the Google Data Analytics Professional Certificate, covering data analysis, cleaning, and visualization with spreadsheets, SQL, and Tableau.

University of Bradford

Master of Science, Computer Science and Artificial Intelligence

Grade: Merit

Completed an MSc in Computer Science and Artificial Intelligence with Merit, covering statistical analysis, machine learning, data science, AI systems, and software engineering.

Stanford University

Machine Learning Specialisation, Machine Learning

Completed the Machine Learning Specialisation, covering supervised and unsupervised learning, neural networks, and best practices in machine learning.