Open to opportunities

Tom Wells

@tomwells

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Data analyst with expertise in KPI frameworks and tableau data visualization.

United Kingdom

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What I'm looking for

I am seeking a role that values data-driven decision-making and offers opportunities for growth and collaboration.

I am a dedicated data analyst with a strong background in developing scalable KPI frameworks and delivering actionable insights through data visualization. Currently, I lead the development of a comprehensive KPI framework at SB Media, where I collaborate with stakeholders across various departments to ensure clarity and usability in our dashboards. My expertise in SQL and data management allows me to build sustainable data pipelines that power real-time Tableau dashboards, providing critical insights for decision-making.

Previously, I served as a Data Analyst at One Care Ltd., where I designed and maintained robust data pipelines and dashboards to support healthcare decision-makers. My work involved collaborating with healthcare providers and regional governing boards to ensure data accuracy and alignment with organizational objectives. I take pride in my ability to transform complex data into user-friendly visualizations that drive strategic decisions.

With a Master's degree in Communication Science and a specialization in consumer psychology, I bring a unique perspective to data analysis. I am passionate about leveraging data to optimize services and resource allocation, and I thrive in collaborative environments where I can contribute to impactful projects.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence Analyst

Current

SB Media

Apr 2025 - Present (4 months)

Led the development of a scalable KPI framework from scratch, spanning strategic insight, operational monitoring, and individual performance layers. Designed and implemented a star schema database structure to govern KPI logic and enable scalable, cross-departmental reporting.

SQL Tableau Python Data Governance KPIs Data Pipelines Data Anomalies Automation

Data Analyst Lead

One Care Ltd.

Dec 2022 - Mar 2025 (2 years 3 months)

Led several key pipelines including extraction, transformation, loading, design and maintenance of Tableau dashboards. Designed, developed, and maintained robust data pipelines using Python and MS SQL, ensuring efficient collection and processing of healthcare data.

SQL Python Tableau Data Pipelines Data Analysis

Student Ambassador

Brandon Trust

Aug 2021 - Dec 2024 (3 years 4 months)

Managed and maintained social media and digital outreach to promote product visibility in the market and drive potential customer engagement. Conducted and delivered pricing analysis on domestic and international markets, highlighting competitors and price variance across key indicators.

Social Media Management Outreach Market Research Data Analysis Stakeholder Engagement Communication Team Management

Marketing & Insights Manager

Salmon Power Sports

Feb 2019 - Jun 2021 (2 years 4 months)

Researched and visualised potential markets globally using Excel and Tableau, as well as individual target accounts. Conducted and delivered pricing analysis on domestic and international markets, highlighting competitors and price variance.

Excel Tableau Market Research Pricing Analysis SEO Social Media Management

Education

Degrees, certifications, and relevant coursework

Universiteit van Amsterdam

MSc. Communication Science, Communication Science

2017 - 2018

Specialised in consumer psychology, information processing and bias theory. Thesis: Positively negative, the impact of negative information on citizens perception of political candidates.