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@srikrishnakatari
Analytically driven marketing professional transitioning into data analytics.
I am an analytically driven marketing and ecommerce professional with over 10 years of experience. My journey has been focused on leveraging digital marketing insights and campaign performance metrics to drive growth. I am proficient in SQL, Excel, and marketing analytics, and I excel at translating complex data into actionable business strategies.
Currently, I am seeking to apply my analytical, visualization, and reporting skills in a data-centric role within a dynamic, growth-oriented team. My recent experience as a Marketing Specialist at RingmasterUK Ltd has allowed me to lead digital strategy efforts and conduct ecommerce performance analysis, further honing my skills in data-backed decision-making.
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Work history, roles, and key accomplishments
RingmasterUK Ltd
Sep 2021 - Present (4 years 2 months)
Led digital strategy efforts with a strong focus on performance metrics. Conducted ecommerce performance analysis post Shopify migration and applied A/B testing and data-backed decision-making.
Phoenixinfotech Solutions
Apr 2013 - Feb 2024 (10 years 10 months)
Managed SEO and PPC campaigns using data-driven strategies. Produced performance reports using Google Analytics and Excel, and oversaw ecommerce platforms including Magento, Shopify, and WooCommerce.
Firstsource
Developed foundational analytical thinking and customer data handling skills in earlier roles.
Serco
Developed foundational analytical thinking and customer data handling skills in earlier roles.
FreshTies
Developed foundational analytical thinking and customer data handling skills in earlier roles.
jSoft
Developed foundational analytical thinking and customer data handling skills in earlier roles.
Degrees, certifications, and relevant coursework
MBA, Business Administration
Completed a Master of Business Administration, focusing on core business principles and strategic management.
B.E., Electronics & Communication
Undertook a Bachelor of Engineering in Electronics & Communication, gaining foundational knowledge in electronic systems and communication technologies.
Software and tools used professionally
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