Paola Meneghetti
@paolameneghetti
Data analyst specializing in marketing analytics, visualization, and actionable data storytelling.
United KingdomWhat I'm looking for
I am a data analyst with over six years of experience in business and marketing analytics, focused on turning complex data into clear, actionable insights that drive campaign performance and business decisions.
At Epsilon Abacus (Publicis Groupe) I delivered campaign performance reporting using SAS and Python, managed end-to-end analysis lifecycles, and allocated and QC’d 60+ response analyses per quarter to identify high-value customer segments that improved ROI.
I stepped into additional responsibilities during a colleague’s maternity leave, maintained revenue continuity across six housefile accounts, and trained and mentored new and remote analysts, improving onboarding and team efficiency.
I continually improve workflows by updating templates and automating processes, and I seek remote or flexible roles where I can apply SQL, Python, Tableau, SAS and strong data storytelling to influence decisions and optimize marketing outcomes.
Experience
Work history, roles, and key accomplishments
Senior Data Solutions Specialist
Epsilon Abacus (Publicis Groupe)
May 2019 - Aug 2025 (6 years 3 months)
Delivered campaign performance reporting and end-to-end campaign analysis using SAS and Python, allocating and QC’ing 60+ response analyses per quarter to identify high-value segments and improve campaign ROI; mentored new analysts and maintained revenue continuity during colleague leave.
Junior Marketing Data Analyst
Loaf.com
Oct 2018 - Apr 2019 (6 months)
Built Tableau dashboards and Excel reports to track marketing performance, managed brochure mailing segmentation using R and MySQL to optimize ROI, and performed customer journey and retail location analyses to support expansion decisions.
Education
Degrees, certifications, and relevant coursework
UPUniversity of Padua
Bachelor of Science, Statistics
2017 - 2024
Bachelor of Science in Statistics with a minor in Marketing and Business, covering statistical methods and marketing analytics.
Availability
Location
United KingdomAuthorized to work in
Job categories
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