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Wafaa Nomair

@wafaanomair

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Marketing and project leader at GURU Advertising who drove campaigns for Vodafone, Samsung, and other major brands.

Egypt

Message

At GURU Advertising, I drive marketing strategies, campaigns, digital content, and creative work to grow brand visibility and engagement. My campaign experience includes Vodafone, Samsung, British American Tobacco, and Bavarian Auto.

At Strategy Ray, I conducted feasibility studies and developed marketing plans for startups and SMEs. I also founded BankNote, an ATM locator app developed in coordination with CIB Egypt, and managed projects including Bank Audi’s mobile wallet and online portal.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing Team

Current

GURU Advertising

Jan 2015 - Present (11 years 10 months)

Drives innovative marketing strategies to grow brand visibility and engagement. Leads campaigns, digital content, and creative teams, turning insights into impactful initiatives that deliver tangible results.

Marketing Strategy Campaign Management Digital Marketing Brand Communications Market Analysis Team Leadership Cross Functional Collaboration

Business Development / Marketing Head

Kheidr advertising

Jan 2017 - Dec 2018 (1 year 11 months)

Leads growth initiatives by identifying new business opportunities, building client relationships, and driving revenue. Oversees sales strategy, pitch development, and partnership management to expand the agency’s market presence.

Business Development Sales Strategy Client Relationships Partnership Management Market Expansion

Business Development / Marketing Head

Ixina G. Kitchens

Jan 2016 - Dec 2018 (2 years 11 months)

Developed and executed strategic marketing plans to enhance brand presence and drive business growth. Built and managed the company’s client base, fostering long-term relationships.

Marketing Strategy Brand Management Customer Relationship Management Business Growth

Business Development & Marketing Consultant

Strategy Ray

Jan 2012 - Dec 2018 (6 years 11 months)

Conducted business planning and feasibility studies for startups and SMEs to support growth strategies. Developed, implemented, and refined marketing plans to drive product and service growth.

Business Planning feasibility studies Marketing Strategy Business Development Campaign Management Mobile Application Developer Web Development

Business Development / Marketing Head

BritishLink Co.

Jan 2014 - Dec 2016 (2 years 11 months)

Oversaw digital marketing, corporate branding, social media planning, client acquisition, and account management.

Digital Marketing Corporate Branding Social Media Planning Client Acquisition Account Management

Head of Projects

Tqween Project

Jan 2011 - Dec 2015 (4 years 11 months)

Directed strategic and operational planning, ensuring successful project execution. Managed staffing, contracts, and budgeting to optimize team performance.

Project Management Strategic Planning Operational Planning Staffing Budgeting Contract Management UX Design

Retail Project Manager

Bank Audi Egypt

Jan 2007 - Dec 2011 (4 years 11 months)

Planned, executed, and managed projects, assigning resources and responsibilities to meet objectives. Reviewed team deliverables, enforced standards, ensured documentation, and minimized project risks.

Project Management Resource Allocation Quality Assurance Risk Management Client Engagement

Head of Retail Corporate deals Unit

Bank Audi Egypt

Jan 2007 - Dec 2011 (4 years 11 months)

Led the Retail Payroll Acquisition Unit and served as Liabilities Product Head, Head of Retail Business Intelligence, and Head of ATM monitoring team.

Retail Banking Payroll Acquisition Liability Management Business Intelligence ATM Operations

Assistant Product Manager

Barclays Bank Egypt

Jan 2006 - Dec 2007 (1 year 11 months)

Assisted in product management activities, supporting the development and execution of product strategies.

Product Management Market Analysis Strategy Execution

Product Portfolio Manager

Barclays Bank Egypt

Jan 2006 - Dec 2007 (1 year 11 months)

Managed card portfolio utilization, retention, and competitive positioning. Developed product USPs, cross-selling strategies, and marketing plans, achieving 90% portfolio penetration.

Product Management Portfolio Management Marketing Strategy Cross Selling Competitive Analysis