Lungelwa Sade Pheta

Revitalised hotel social performance, delivering a 318% increase in Facebook impressions, 78% rise in reactions, and 29% growth in link clicks. Scaled Instagram and LinkedIn results, including a 611% increase in content output and 458% growth in LinkedIn link clicks, and increased TikTok followers by 38%.

Founded and operated an independent creative consultancy providing brand strategy, digital marketing, and communications support across the GCC and South Africa. Built an end-to-end brand strategy for Viarabia, including SWOT analysis, integrated business model, multi-platform digital ecosystem strategy, content architecture, monetisation model, and a KPI framework.

Developed and executed annual marketing strategies across digital, content, and event activations to support business objectives. Led content management, SEO-aligned publishing, social optimisation, and end-to-end production of marketing materials, while coordinating domestic and international promotional events and crisis communications.

Led and mentored a team of 16 butlers, improving service performance, motivation, and quality standards. Strengthened VIP service through proactive guest issue resolution and implemented sustainability initiatives to reduce operational waste across the butler department.

Delivered personalised guest experiences from arrival to departure by anticipating needs and managing service with empathy and professionalism. Handled guest feedback and complaints, provided food and beverage service, and maintained room standards aligned with third-service excellence benchmarks.

Supervised daily departmental operations, managed team schedules, delegated tasks, and ensured smooth service execution. Conducted training sessions focused on service excellence, job knowledge, and courtesy—particularly for new staff.

Managed check-in, check-out, reservations coordination, and financial procedures, while supporting team performance management. Trained new receptionists and independently covered hotel operations as Duty Manager when senior leadership was absent.

Completed a Digital Marketing & Social Media certification through Alison Online Academy in 2023.

Undertook higher education studies at Nelson Mandela Metropolitan University from 2006 to 2009.