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Majd Farah

@majdfarah

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I build data-driven brand campaigns that increase engagement, conversion, and ROI for retail brands.

Jordan

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What I'm looking for

I'm looking to lead data-driven brand and digital marketing initiatives where I can strengthen customer engagement, optimize multi-channel campaigns, collaborate across teams, and drive measurable growth for competitive brands.

I'm driving strategic brand initiatives for Zara Centre, Souk Zara, and Thalgo, aligning digital marketing with business goals, customer loyalty, and brand equity.

I've optimized multi-channel paid advertising across social media and PPC, improving year-over-year campaign ROI by 20%. My content strategy across social, SMS, and email increased engagement by 25%.

Working closely with sales, product, and management teams, I've developed targeted product messaging that boosted online sales conversion by 15%. I use Google Analytics and Salesforce CRM to turn consumer and campaign data into agile improvements for retention and growth.

Earlier, I grew Zara Centre's social media follower base by 30% and delivered executive performance reporting. My computer engineering and IT support background gives me a strong technical foundation for digital transformation and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Zara Centre

Oct 2018 - Present (7 years 11 months)

Leads strategic brand initiatives across Zara Centre, Souk Zara, and Thalgo, aligning digital marketing strategies with business goals. Directed paid advertising campaigns, improving ROI by 20% year-over-year, and spearheaded content strategy, increasing engagement rates by 25%.