At Micro1, I evaluate and optimize AI-generated marketing and brand video content, refining training datasets and evaluation rubrics to improve visual quality and narrative coherence. I bring together creative storytelling and performance-focused digital campaigns across fashion, film, and social media.
At Sesame Workshop, I managed production and post-production for Ahlan Simsim, an International Emmy-nominated show that reached 29M+ children across MENA. I also directed creative and technical work on International Street Stories, pioneered virtual production workflows with Unreal Engine, and developed Elmo's World News for international co-production and distribution.
