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AB@arca
I'm a creative director based in London. I also write copy and produce across various media.
United KingdomI'm a versatile CD with extensive experience in leading creative ideation and execution across various media. My background is eclectic, with expertise in brand development, creative strategy and storytelling, complemented by a strong background in production, project management and team leadership.
I've also got specialised experience in editorial management, copywriting, brand communication and digital engagement.
Work history, roles, and key accomplishments
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Mycelium
Produced creative solutions and copy for complex topics, successfully pitching and communicating ideas to diverse clients. Coached junior team members in TOV and brand development.
University of the Arts London
Mentor future creatives and producers in narrative and visual storytelling, emphasising the intersection of creative ideation and practical production techniques.
Mico
Produced music video, documentary and VFX projects, in accordance with client and brand objectives. Managed creative teams and workflows. Supervised post-production. Worked local and international projects as set producer + director.
TBS Radio
Produced creative content strategies for culture, arts and politics segments. Presented segments live on air as foreign correspondent.
Degrees, certifications, and relevant coursework
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