Maddy Crosti

• Re-launching my freelance practice and actively pursuing new projects
• Currently peer reviewing applications for the British Film Institute’s new Immersive Fund

Worked as Director of Programmes, Creative Technology at IN4 Group.

- Produced the Playwave series - 16 music based games published on Fortnite Creative (console, Switch, PC), managing the end-to-end production life cycle
- Designed and managed a program at Epic Games Innovation Lab to encourage development of creator-led content, generating millions of unique players
- Hosted a game jam in partnership with LEGO for creators to experiments with new tools
- Produc

Creative Solutions is an innovation programme aimed at building an ecosystem of immersive (XR) professionals in Saudi Arabia.
As programme advisor, I supported the programme by:

- Supporting in the selection process of XR projects to receive funding from Creative Solutions
- Mentoring the XR project teams during the build process
- Scoping frameworks for international collaboration
- Participati

- Helped secure government funding (Innovate UK) for the MediaCity Immersive Technologies Innovation Hub
- Scaled programmes to upskill individuals and companies in XR, Cloud Engineering, Game Engines and Cybersecurity

Within Digital Catapult, my focus was on two main programmes:

CreativeXR – an accelerator programme for the development of XR prototypes, funded by Digital Catapult and Arts Council England, and sponsored by Epic Games and StoryFutures Academy
• Commissioned and supported development of 40 prototypes and 12 completed productions of XR content
• Led growth of CreativeXR to a £1.13m programme, acq

The Taipei Film Academy XR workshop is a programme for nascent XR creators based in Taiwan. As part of the workshop I:

• Delivered a lecture on “Building Resilient XR ecosystems”, presenting three case studies on Nigeria, Saudi Arabia and the UK
• Mentored 3 XR projects in pitching, creative storytelling and audience targeting

• Delivered Vice’s video product In line with creative and technological briefs for external and internal clients on multiple platforms including broadcast, digital and events based
• Ensured Vice's quality standards were maintained by tracking and applying creative, legal, S&P, finance and licensing requirements
• Led a development team of directors, editors, colour graders and dubbing mixers to

Worked as Post Production Coordinator at VICE Media.

• Drafted, managed and tracked budgets for projects up to $2m
• Assembled key crew and organised location scouts for greenlit projects
• Produced and directed scenes on location
• Managed sales and delivery for finished films to distributors

• Conducted casting and prepared a business plan for investors
• Prepared the budget and conducted cost reconciliation for the film
• Submitted the film to festivals and hired a sales agent
• Produced and second-unit directed scenes on location
• Sourced, hired and managed local interns for the production

• Traveled to Pakistan with a small crew and shot footage of the foundation, the schools, the teachers and the communities
• Selected candidates and events to be filmed
• Directed, produced and edited several documentaries for the foundation presented at conferences and fundraising events

• Hired crew
• Organized talent transportation
• Coordinated all aspects of day-to-day managing of the shoot

Worked as Producer and Director at Matriarchy Records.

• Hired and directed over 100 extras including children for this independent feature film
• Premiered at Sundance Film Festival 2013

• Interviewed and casted prospective candidates for the film about fathers of children with autism

Premiered at International Film Festival Rotterdam 2013

- Premiered at Sundance 2010