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@jimmyclodineflorent
Creative director and filmmaker blending brand strategy with cinematic storytelling.
I am a creative director and global brand storyteller with 15+ years' experience in sales, marketing, and content production for major consumer and software companies. I combine strategic marketing leadership with hands-on filmmaking — directing, shooting, and editing campaigns and short films that drive engagement and revenue.
I have led cross-functional global teams, launched products and digital strategies that delivered measurable sales growth, and produced thousands of digital content pieces. Recently trained at the London Film Academy, I bring cinematic craft (DaVinci Resolve, cinematography, lighting, sound) to branded storytelling and scalable digital marketing execution.
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Work history, roles, and key accomplishments
London Film Academy
Aug 2025 - Present (3 months)
Produced and directed the short film 'Switch-Off', handling concept development, scriptwriting, production, and post-production including color grading and promotion after completing intensive filmmaking training.
XBOSoft
Aug 2021 - Sep 2023 (2 years 1 month)
Directed global digital sales and marketing strategy, increasing new visitors by 43%, reducing bounce rate by 40%, and growing lead acquisition by 20% while leading two agencies and a 4-person team.
Eazzychinese.com
Aug 2016 - Dec 2020 (4 years 4 months)
Built and operated an online education business generating £60K in 18 months, grew site traffic to 10,000/month and acquired 500K+ Pinterest followers while producing and editing digital video content.
Tivoly
Feb 2010 - May 2014 (4 years 3 months)
Led global marketing and business development, piloting $60M in projects, driving 15% sales growth (~$7.5M), boosting product launch rate 500% and achieving 95% on-time project completion while managing a 20-person cross-regional team.
Wickes
Feb 2008 - Mar 2009 (1 year 1 month)
Owned category strategy for a quarter of the DIY division (~$200M), led two product managers, defined budget processes and ATL/BTL promotional activities to drive category performance.
Sony
Sep 2007 - Feb 2008 (5 months)
Coordinated car audio product range and pan-European launches, managing a £1M marketing campaign and delivering on-time regional product launches.
Black & Decker
Dec 2003 - Sep 2007 (3 years 9 months)
Developed accessories category strategy generating 25% growth and $10M incremental sales via new product introductions while improving supplier efficiency and winning $8M in tenders.
Degrees, certifications, and relevant coursework
Filmmaking Certificate, Filmmaking
2025 - 2025
Completed an intensive one-month filmmaking certificate involving directing, shooting, and editing a short film with hands-on training in cinematography, lighting, sound, and editing workflows.
Certificate, Cyber Security / Python
2024 - 2025
Completed a Cyber Security Skills Bootcamp with Python covering practical cybersecurity skills and Python programming.
Certificate, Film & Video Production
2024 - 2024
Completed coursework in film and video production focusing on practical production skills and post-production techniques.
Certificate, Digital Marketing
2021 - 2021
Completed a digital marketing program focused on digital strategy and marketing practices.
Certificate, Chinese Language
2014 - 2016
Studied Chinese language courses to develop Mandarin language skills over a two-year period.
Master in Marketing, Marketing
2003 - 2003
Completed a Master in Marketing program focusing on marketing strategy and business practices.
Software and tools used professionally
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