Wael Bouabda
@waelbouabda
I scale profitable customer acquisition and digital growth across global brands, agencies, and startups.
FranceWhat I'm looking for
At SEVEN Wellness, I led paid acquisition for an international luxury wellness chain, scaling ARR from $4M to $10M profitably at 4+ ROAS.
I owned performance marketing across Meta, Google, TikTok, Reddit, Apple Store Ads, and emerging channels. By aligning creative angles, UGC, hooks, and landing-page narratives, I increased cross-channel conversion rates by 240%.
Previously, I managed a $16M+ client portfolio at FrameLink and drove 22% year-over-year revenue growth through channel optimization and new acquisition testing. At Actency, I created and managed over $3M in new business opportunities while leading a team of five.
I've also founded and grown digital marketing businesses, including an agency that reached approximately $650,000 in revenue within its first 10 months. I combine performance marketing, analytics, creative strategy, and executive-level growth planning to turn acquisition investments into measurable outcomes.
Experience
Work history, roles, and key accomplishments
Led customer acquisition strategy across paid channels, scaling campaigns and improving conversion rates by 240%. Directed cross-functional teams and built data-driven reporting infrastructure.
Senior Digital Marketing Manager
Actency
Sep 2019 - Jun 2022 (2 years 9 months)
Developed and executed customer acquisition strategy, creating new business opportunities worth over $3M. Managed and grew a team of 5 employees and optimized sales processes.
Digital Growth & Partnerships Manager
FrameLink
Nov 2018 - Aug 2019 (9 months)
Headed strategic direction on a $16M+ client portfolio, driving 22% YOY revenue growth. Identified new acquisition platforms and collaborated with media/creative teams.
Digital Performance and Data Intern
Nissan Automotive Europe
May 2018 - Nov 2018 (6 months)
Researched and benchmarked 40+ AdTech platforms, building a structured internal directory. Created and deployed two performance dashboards for the digital marketing team.
Founder
Vision Consulting
Jan 2013 - May 2018 (5 years 4 months)
Provided over 500 hours of personal consultancy to over 100 entrepreneurs, focusing on customer acquisition, digital strategy, and growth hacking.
Co-Founder/Chief Marketing Officer
IMC
Apr 2014 - Jan 2016 (1 year 9 months)
Founded a digital marketing agency, scaling to ~$650,000 in revenue in 10 months. Managed campaigns with a combined monthly budget of ~$3,200,000 and an average ROI of 130%.
SEO & Social Media Manager
GoHosting Ltd.
Jul 2011 - Jul 2012 (1 year)
Hired and managed an international team of 2 designers and 4 writers. Increased new monthly customers by 150% and achieved an ROI of over 400% on the team's budget.
Education
Degrees, certifications, and relevant coursework
Léonard de Vinci Management School
Master of Business Administration, Digital Marketing Strategy
2017 - 2018
Pursued a Master of Business Administration in Digital Marketing Strategy, focusing on advanced marketing and strategic management.
Paris Dauphine University
Master of Business Informatics, Business Informatics
2015 - 2017
Completed a Master of Business Informatics (MIAGE), combining business and information technology studies.
Carthage National School of Engineering (ENICarthage)
Bachelor of Science, Computer Science
2012 - 2015
Earned a Bachelor of Computer Science, building a strong foundation in computing and software development.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Website
waelbouabda.comSalary expectations
Job categories
Skills
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