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Andrey Ivanov

@vonnavi

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I'm a Head of Mobile Platform based in Moscow. Ex Head of Product & Analytics at Tinkoff Bank.

Russian Federation

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What I'm looking for

I prefer a friendly results-oriented work culture with data-driven management who cares about the customer. As I mentioned, I have worked well in both large business and startups.
For the last 5 years I've been working closely with Mobile Apps (iOS & Android). And of course, all my work experience is related to websites (mainly SPA on ReactJS, Angular, and so on).

10 years of work experience, including 7 years in leadership positions, both in large business - Tinkoff Bank (3rd largest bank in the country, 22M+ customers), and startups - Qlean (home services ecosystem, leader in the cleaning services market in Russia). Unique experience and expertise in Product launches & Management, A/B Testing, Conversion Rate Optimization (CRO) & UX improvement, Web & Mobile Analytics, Marketing & User Acquisition, End-to-end Analytics and Reporting. Frequently engaged by internal teams and other companies as an expert.
I've gone from a Web Analyst to the Head of 2 Departments, and in fact - the Deputy Vice President at Tinkoff Bank. Then left together with the VP in a startup - Qlean. Worked with all bank departments, external contractors, foreign and Russian partners. Annually signed contracts for millions of dollars and brought tens of millions of dollars to the bank. Managed most of the Marketing team (100+ people). Built the first product teams in the bank. Set up 2 departments from scratch. Thus, the real area of my responsibility was much wider than the job titles - I passed all the roles: Web Analyst, Head of Analytics, Project Manager, Product Manager, Head of Products (CPO).
At Qlean, I actually hold 2 positions at the same time: Head of Mobile Platform & Head of Analytics. Responsible for launching the Qlean Superapp with an ecosystem of home services, as well as the Home Plus subscription with cashback. Lead the development of the platform on top of which the entire ecosystem is built. Increased revenue by +$2M per year by launching internal systems, improving product economics as well as conversion rates while optimizing processes.

Experience

Work history, roles, and key accomplishments

Current

Head of Mobile Platform Department

Current

Qlean

Feb 2020 - Present (5 years 4 months)

Management:
● Managed a team of 25 people, improved workflows, hired & mentored product managers, analysts. Led the work of an SEO agency, integrated new partners (Moving & Storage, Water Delivery, Insurance) along with external services into the Mobile platform (Home services ecosystem).
● Held the role of Head of Analytics at the same time as well.

See more in my resume

UX Product Management AB Testing Conversion Rate Optimization Web Analytics Team Management

Head of Product Development & Web Analytics Departments

Tinkoff Bank

Aug 2018 - Jan 2020 (1 year 5 months)

Products:
● Designed & developed 2 internal products: Page & Form Builder, A/B Testing & Personalization Tool (DCO). Based on the Builder, launched 4 new verticals on Tinkoff.ru (Business, Mobile Operator, Insurance, Investments) along with 35 products (Cash Loan, Mortgage, etc.) and 1000+ SEO landing pages.

See more in my resume

UX Analytics Marketing Fintech Product Management AB Testing Conversion Rate Optimization Web Analytics User Acquisition Team Management Project Management

Head of Web Analytics Department

Tinkoff Bank

Mar 2015 - Jul 2018 (3 years 4 months)

Management:
● Managed most of the Marketing team (100+ people). Launched new products & large projects, created product roadmaps, backlogs & sprints, improved workflows. Built the first product teams in the bank. Set up 2 departments from scratch. Interviewed 200+ candidates, hired, trained & mentored - 30.

See more in my resume

UX Marketing Fintech Product Management AB Testing Conversion Rate Optimization Web Analytics User Acquisition Team Management

Lead Analyst

Tinkoff Bank

May 2014 - Feb 2015 (9 months)

A/B Testing, User Acquisition:
● Website. Run 300+ A/B tests that resulted in improvements generating +$76M in profit each year. Conversion rate uplift by products: Credit Cards x4 times, Car Insurance x3.5 times, Mobile Operator x2.5 times, Business Account +60%, Travel Insurance +42%, Mortgage +40%. Increased conversion rate of the home page Tinkoff.ru by x2.5 times.

See more in my resume

UX Marketing Analytics Reporting Product Management Project Management Team Management AB Testing Conversion Rate Optimization Web Analytics User Acquisition Data Analysis Email Marketing SMS Marketing

Web Analyst

Tinkoff Bank

Oct 2012 - Apr 2014 (1 year 6 months)

Analytics:
● Web & Mobile Analytics. Built end-to-end analytics from click to profit. Implemented data collection by Adobe Analytics, Google Analytics, AppsFlyer, Amplitude. Set up regular reporting, monitoring of conversion rates with alerts by products. Passed Google Analytics Сertification, then trained teams & departments.

See more in my resume