Open to opportunities

Viviana Hanke

@vivianahanke

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Senior communications manager skilled in multichannel content, community building, and data-driven engagement.

Germany

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What I'm looking for

I seek a communications role where I can lead multichannel strategy, grow engaged communities, use analytics to improve impact, and work within collaborative, mission-driven teams.

I am a Senior Communications Manager with experience leading communications, events, partner engagement and digital platforms at cultural and corporate organisations. I combine a Master’s in Big Data Marketing and AI with hands-on skills in analytics, SEO, website and social media management, budget oversight, hiring and event production to deliver measurable audience and stakeholder impact.

I have built and grown communities, created content and communication strategies for regional and international audiences, and driven improvements through analytics and process coordination. I value clear internal communication, cross-team collaboration, and socially and environmentally responsible innovation.

Experience

Work history, roles, and key accomplishments

Current

Senior Communications Manager

Current

EIT Culture & Creativity

Jan 2025 - Present (10 months)

Manage website, social media and digital platforms, deliver analytics-driven communications insights, oversee budgets and coordinate events and hiring to support cross-sector cultural innovation.

Social Media Analytics Budget Management Event Production SEO Project Management

Community & Communications Manager

Mercedes-Benz

Jan 2021 - Jan 2025 (4 years)

Built and moderated brand communities for EMEA/DACH/Portuguese markets, analyzed community metrics, resolved conflicts and produced internal communications to boost engagement and support sales.

Community Building Internal Communications Social Media Management Project Management Customer Care

Social Media & Communications Manager

EIT Culture & Creativity

Jan 2023 - Jul 2023 (6 months)

Delivered social media content, analytics and community management for EIT Culture & Creativity, producing visuals, copy and monitoring engagement to support communications objectives.

Social Media Content Production Analytics Community Management Visual Design Copywriting

Customer Service Representative

Qatar Airways

Jan 2016 - Jan 2020 (4 years)

Provided customer service and administrative support, managed social media interactions and assisted event operations, improving client satisfaction and operational efficiency.

Customer Service Logistics Coordination Social Media Management Event Management Administrative Support Billing

Marketing Expert

Facebook Global Marketing

Jan 2014 - Jan 2016 (2 years)

Provided technical support and consulting, managed content and client accounts, optimized marketing campaigns using data-driven strategies and delivered training to clients and teams.

Marketing Optimization Account Management Content Management Technical Support Training Billing Management