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Sara Schamotulski

@saraschamotulski

Social Media Managerin at Buth & Hermanns who grew four partner profiles by 55% and generated 510,000+ LinkedIn impressions.

Germany

Message

At Buth & Hermanns GmbH, I’m responsible for the website and company channels, and I’ve grown four partners’ LinkedIn profiles by 55%, generating more than 510,000 impressions in 12 months. Targeted SEO and content measures also increased organic website reach by 45%.

At Insight Consulting GmbH, I supported up to 15 B2B executives and CEOs with LinkedIn personal branding, from profile optimization and ghostwriting to outreach strategies and trade-media placements. In the first four months of each engagement, profile views rose by 120% and organic engagement tripled.

My experience also includes managing leads and pipelines in HubSpot CRM at ProgressMaker and developing internal communications at Deutsche GigaNetz GmbH, where a monthly newsletter achieved an open rate above 72%. My background in linguistics and education, along with five languages, helps me communicate complex topics clearly to different audiences.

Experience

Work history, roles, and key accomplishments

Current

Social Media Managerin

Current

Buth & Hermanns GmbH

May 2025 - Present (1 year 5 months)

Responsible for website, company page, LinkedIn, and Instagram. Built 4 partners into visible B2B industry voices, achieving +55% follower growth and over 510,000 impressions in 12 months.

Social Media Management LinkedIn Instagram SEO Content Strategy Video Production

Thought Leader Success Manager

ProgressMaker

Dec 2024 - May 2025 (5 months)

Direct outreach to CEOs and executives with 40-50 outbound calls per day and 15+ qualified first meetings per month. Managed leads and pipeline in HubSpot CRM.

Outbound Sales Social Selling LinkedIn Outreach HubSpot Lead Management

Projekt- und Content-Managerin

Insight Consulting GmbH

Dec 2023 - Dec 2024 (1 year)

Managed up to 15 B2B executives and CEOs in building their LinkedIn brand. Delivered end-to-end support including profile optimization, content, ghostwriting, and outreach strategies.

LinkedIn marketing Content Management ghostwriting Outreach Strategy Coaching

Internal Communication Expert

Deutsche GigaNetz GmbH

Jan 2023 - Dec 2023 (11 months)

Developed and rolled out internal communication strategy for transparency and employee retention. Led intranet editorial team and built a monthly newsletter with over 72% open rate.

Internal Communications Intranet Management Newsletters Campaign Management Virtual Events