VIVE VIVE

Built an NBA draft prediction pipeline by fusing 6 data streams into 1,394 player profiles, engineering 20 key features and training a gradient boosting model. Improved recall to 65.16% and used SHAP for explainability, delivering modular, documented outputs and interactive visual reporting.

Analyzed semiconductor-industry supply/demand imbalances and comparable asset/pricing trends to support transactional execution. Managed counterparty diligence, negotiated agreements, assessed credit and funding risk, and coordinated with analytics/settlement teams for senior-leadership presentations.

Executed high-impact PPC campaigns, consistently delivering 400 qualified leads per month and improving conversion rates and cost per acquisition. Led SEO strategy and implementation, including keyword research, on-site optimization, backlink building, and daily KPI monitoring to refine performance.

Grew an online media presence by increasing active monthly users 414%, new users 421%, and engagement 181%. Built a Facebook content strategy with 90k monthly organic post reach and 44k post engagements, then increased website traffic by driving 32,115 organic visits in 3 months via SEO and blog writing.

Analyzed site and app performance using Google Analytics, Firebase, and Appsflyer while extending reporting with Tableau. Drove SEO and Google My Business optimization to achieve 20,000+ monthly visitors and improved website architecture and metadata (H1/H2, title tags, sitemap, alt tags, schema, and speed) to support search ranking.

Managed Facebook ad campaigns and event-driven digital marketing, spending $660 and generating $16,500 from ticket sales (ROAS=25) for a large Halloween music festival. Ran a pet show campaign spending $1,300 to generate $32,100 in ticket and merchandise sales (ROAS=24), and mobilized $9,000 for a local anti-air pollution rally.

Built and maintained a company website with funnel/pixel tracking and monitored performance using Google Analytics. Drove B2B growth through SEO (10 new orders), managed global client negotiations and cooperation agreements, and supported international sales and export activities while producing marketing assets and ads across YouTube and Instagram.

Conducted market research by surveying 200 new participants to understand skateboarding attitudes and informed training-camp planning with partner shops. Executed multiple NIKE SB/Sportswear/Basketball campaigns and coordinated cross-functional event marketing, engaging 15,000+ people on social media in 2 weeks and driving 100% growth in participating retailers.

Earned a Master of Business Administration (MBA) with a focus on Marketing at National Taipei University.

Completed an overseas study program in International Business and Management Studies at Hanze University of Applied Sciences.

Completed a Bachelor of Business Administration (B.B.A.) in Marketing at Tunghai University.