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珮瑜 吳
Open to opportunities

珮瑜 吳

@0006254

I build integrated digital marketing campaigns spanning SEO, e-commerce, CRM, and travel products.

Taiwan
Message

What I'm looking for

I'm looking to support a brand through integrated marketing campaigns, applying my experience in SEO, e-commerce, CRM, campaign strategy, and sales analytics.

I've led SEO programs for furniture and consumer electronics clients, improving organic CTR, elevating average position within five months, and securing brand citations in AI search summaries.

As a freelance Marketing Strategist, I manage e-commerce campaigns for Double 11, Christmas, and Lunar New Year—from promotion design and creative production to sales analytics. I've also redesigned membership retention strategies and launched a LINE OA retention channel.

Previously, I worked in product marketing at Lion Travel and digital media at OMD Taiwan. I bring more than five years of digital marketing experience and have built a dual social and CRM operating model for high-ticket travel products.

Experience

Work history, roles, and key accomplishments

Freelance logoFR

Marketing Strategist

Sep 2024 - Feb 2026 (1 year 5 months)

- SEO Strategy & Project Management: Led SEO programs for furniture and consumer electronics clients; improved organic CTR, elevated average position in five months, and secured brand citations in AI search summaries.
- E-commerce: Managed Double 11, Christmas, and Lunar New Year campaigns across promotion design, creative production, and sales analytics; redesigned membership retention strategy a

Lion Travel logoLT

Product Marketing Specialist

Dec 2022 - Aug 2024 (1 year 8 months)

Worked as Product Marketing Specialist at Lion Travel.

OMD Taiwan logoOT

Digital Executive

Sep 2021 - Jul 2022 (10 months)

Worked as Digital Executive at OMD Taiwan.

OMD Taiwan logoOT

Summer Internship

Jul 2021 - Aug 2021 (1 month)

Worked as Summer Internship at OMD Taiwan.

Skyline.tw logoSK

Campus Ambassador

Feb 2020 - Jul 2020 (5 months)

Worked as Campus Ambassador at Skyline.tw.

Education

Degrees, certifications, and relevant coursework

TU

Tamkang University

Bachelor's degree, Department of Spanish

2017 - 2021

● GPA 3.8 / 4, Departmental scholarship
● 2021 Dual foreign language of economics and trade talent credits course

UM

Universidad de Castilla-La Mancha

language course, Spanish

2019 - 2019

Tech stack

Software and tools used professionally

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