vivek kumar sharma

Manage end-to-end Meta Ads for D2C clients, leading weekly performance reviews, rapid creative iteration, and client reporting to maintain ROAS targets. Implement CAPI and improve signal quality to reduce iOS attribution loss, while using audience research and A/B testing to improve CTR and reduce CPL.

Led full-cycle digital campaign strategy for Haryana Vidhan Sabha Elections targeting 250,000+ voters via Meta and WhatsApp. Built custom audience segments to reduce CPC by 20% and boost engagement by 35%, contributing to a winning margin of 20,000+ votes.

Coordinated a 7-member digital and field team for Odisha Vidhan Sabha Elections, managing voter engagement initiatives and digital outreach. Launched grassroots programs that drove 10,000+ event attendees and implemented data-driven targeting to improve voter conversion rates, contributing to a significant winning margin.

Developed and executed performance-driven Meta Ads for D2C e-commerce clients, increasing online sales by 30% through audience segmentation and retargeting. Improved CTR by 20% and ROAS by 15% using DCO and systematic A/B testing, while managing budgets across multiple accounts to scale spend efficiently.

Led social media and paid advertising strategy for 280+ client accounts, managing a team of 7 and delivering an average 20% engagement uplift across the portfolio. Wrote 30+ proposals that secured 12 long-term client contracts and mentored juniors in Meta Ads execution, improving team output and client satisfaction.

Earned a Bachelor of Technology in Information Technology from a technical university in Rajasthan from 2014 to 2018.