Open to opportunities

Firoz Khan

@firozkhan3

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Senior Meta Ads Specialist scaling performance marketing campaigns with ROAS-driven, AI-powered lead generation.

India

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What I'm looking for

I’m looking for a performance-focused role where I can own Meta Ads strategy end-to-end—scaling budgets, improving ROAS/CPA, and building scalable lead funnels with AI-powered creatives and clear reporting.

I’m a Senior Meta Ads Specialist with 5+ years of experience scaling Meta Ads campaigns across Indian and international markets, including the US, UK, UAE, Australia, and Europe. I focus on measurable business growth through performance optimization, funnel strategy, and ROAS-driven scaling.

I’ve managed ₹10L+ monthly ad spend across B2B, D2C, healthcare, real estate, luxury, sports, and service-based brands. I’ve also delivered results like scaling campaigns to 3–5x ROAS by improving funnel structure, audience targeting, and creative testing—while reducing CPL through campaign restructuring.

I build scalable lead generation systems (including multi-region targeting) and develop SOPs and dashboards to improve execution speed and reporting clarity. I combine Meta performance marketing with AI avatar ads and AI UGC creative ideation to keep campaigns converting with efficiency.

Experience

Work history, roles, and key accomplishments

Senior Meta Ads Specialist

Pixel Shark

Jan 2023 - Jan 2026 (3 years)

Scaled B2B and D2C Meta Ads campaigns to achieve 3–5x ROAS across multiple industries, managing ₹10L+ monthly ad spend. Reduced CPL via creative testing, audience segmentation, and campaign restructuring; built scalable lead generation systems and dashboards.

Meta Ads Paid Social Strategy Lead Generation Funnel Optimization Creative Testing Campaign Optimization ROAS SOPs

Digital Marketing Executive

Waveline Sports

Jan 2022 - Jan 2023 (1 year)

Led digital promotions across paid and organic channels, supporting organization and promotion of 4+ national brand events featuring Olympic athlete Stephanie Rice/Michael Phelps Swimming. Tracked campaign performance and engagement to support ROI-positive outcomes.

ROI

Freelance Meta Ads Specialist

Self Employed

Jan 2018 - Jan 2022 (4 years)

Managed daily Meta ad budgets of ₹10,000–₹15,000 to deliver consistent lead volume and helped 50+ businesses achieve profitable Meta Ads results. Generated 2,000+ qualified leads using performance-driven campaigns and built lead funnels integrating Meta Ads with WhatsApp automation.

Meta Ads Lead Generation WhatsApp Automation Budget Management Audience Targeting Funnel Building