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Dhruv khunt

@dhruvkhunt

Meta Ads performance marketing specialist driving ROAS with scalable campaigns for D2C and e-commerce.

India
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What I'm looking for

I’m looking for a role where I can own Meta Ads end-to-end—strategy, tracking with Pixel/CAPI, creative testing, and scaling—backed by clean data and a focus on measurable ROAS, CPA efficiency, and repeatable growth systems.

I’m a Performance Marketing Specialist and Meta Ads Media Buyer with 5+ years of experience planning, scaling, and optimizing Meta (Facebook & Instagram) campaigns for D2C, e-commerce, and service-based brands. I’ve managed ₹3Cr+ in cumulative ad spend while consistently delivering strong ROAS, high-volume purchases, and low-cost lead generation.

I take full ownership of strategy, budget scaling, and performance reporting—turning ad accounts into predictable, repeatable revenue systems instead of one-off campaigns. I’m skilled in full-funnel campaign structuring, Meta Pixel & Conversions API (CAPI) tracking, creative testing, audience segmentation, and CPA/ROAS optimization.

On the e-commerce side, I’ve scaled Meta campaigns up to ₹19L ad spend, generating 5,400+ website purchases, and driven ₹39L+ ad spend to 17,250+ purchases with an average ROAS of 3.17x (peak 4.54x). For lead-gen and messaging, I’ve delivered 6,000+ leads from ₹62K spend, generated 6,975 qualified WhatsApp leads, and run dual Instant Form + WhatsApp campaigns that supported admissions funnels.

I also build and maintain Shopify + Meta Ads dashboards for client reporting, owning end-to-end account structure, budget pacing, and optimization across multiple client accounts. I’m motivated by measurable growth, clean tracking, and disciplined testing that compounds over time.

Experience

Work history, roles, and key accomplishments

VS
Current

Performance Marketing Specialist

Vistar Solutions

Jan 2021 - Present (5 years 6 months)

Planned and managed Meta (Facebook & Instagram) ad campaigns for D2C, e-commerce, and service brands, owning strategy, budget scaling, creative testing, and performance reporting. Managed ₹3Cr+ in cumulative ad spend and delivered scalable outcomes across e-commerce purchases and lead/WhatsApp messaging campaigns using Meta Pixel tracking.

Education

Degrees, certifications, and relevant coursework

CM

Christ Institute of Management

Bachelor of Business Administration (BBA), Business Administration

Completed a Bachelor of Business Administration (BBA) at Christ Institute of Management.

Tech stack

Software and tools used professionally

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