VISHAL TIWARI
@vishaltiwari
Senior Business Analyst driving data-driven digital media optimization and fraud prevention.
IndiaWhat I'm looking for
I am a Senior Business Analyst with over 3.5 years of experience in digital media analysis, focused on delivering measurable improvements in campaign performance and ROI for major brands. I specialize in detecting and mitigating invalid ad traffic, translating complex analytics into strategic recommendations, and building dashboards to support client decision-making.
At mFilterIt I identified millions of suspicious IPs/placements, automated blacklisting via API integrations, and developed Power BI dashboards that improved campaign integrity and saved an estimated ₹50L+ annually for key clients. I leverage advanced Excel, SQL and BI tools to validate data and optimize ad delivery across Google and Meta platforms.
I combine technical skills in data analysis and business intelligence with strong communication and presentation abilities to protect brand safety, enhance campaign efficiency, and support stakeholder decisions. I continuously pursue upskilling in Python and Power BI to expand my analytical impact.
Experience
Work history, roles, and key accomplishments
Senior Business Analyst
mFilterIt
Jan 2022 - Aug 2025 (3 years 7 months)
Led ad traffic validation and fraud prevention efforts, identifying 2M+ suspicious IPs/placements and automating blacklist APIs to save an estimated ₹50L+ annually while improving campaign efficiency by 1.2× for major clients.
Marketing & Sales Intern
Fieldfeet Consulting
Jun 2021 - Dec 2021 (6 months)
Supported lead generation, pre-sales and post-sales activities, and presented IT product demos to prospects, contributing to pipeline development during a 6-month internship.
Education
Degrees, certifications, and relevant coursework
Dayalbagh Educational Institute
Master of Business Administration, Operations and Marketing
Grade: 9.16
Completed an MBA with specialization in Operations and Marketing, achieving a CGPA of 9.16.
Dayalbagh Educational Institute
Bachelor of Technology, Mechanical Engineering
Grade: 8.18
Completed a B.Tech with specialization in Mechanical Engineering, achieving a CGPA of 8.18.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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