Taniya User

I am a data-focused business analyst with hands-on experience in market research, digital marketing analytics, and dashboarding. I combine technical tools like Power BI, Excel, SQL and R with strong business acumen to drive measurable improvements.

During internships I conducted secondary research on 200+ opportunities, improved platform listing relevance, and coordinated cross-team updates to boost engagement. I designed social media campaigns that increased engagement by 30% and follower growth by 20% while optimizing ad ROI.

I build interactive dashboards using Power Query, Power Pivot, DAX, and Excel to automate processing and surface KPIs for faster decision-making. In addition to technical work, I have led student placement and creative teams, organizing events and liaising with employers to strengthen placement outcomes.

I bring a track record of academic and leadership recognition, practical project experience, and a collaborative mindset focused on translating data into business value.