Virdie Haqmal

Leading product strategy and execution for an AI-powered hospitality platform that helps hotels automate guest services through WhatsApp. Driving product vision, GTM alignment, roadmap prioritization, and cross-functional collaboration to deliver seamless guest experiences while improving hotel operations and revenue.

Advised a recreational sports tech startup building tournament management, matchmaking, and league infrastructure for padel and tennis in Indonesia. Shaped product direction for a SaaS system replacing spreadsheets and WhatsApp groups, now powering 10+ tournaments monthly.

Product advisor to a recreational sports tech startup building tournament management, matchmaking, and league infrastructure for padel and tennis in Indonesia.
Shaped the product direction for a SaaS tournament system that replaced spreadsheets and WhatsApp groups for organizers, scheduling, brackets, registration, and results in one place. Now powering 10+ tournaments every month.

Co-owner of a home and lifestyle creator brand, grown to 140K+ followers on Instagram and 40K+ on TikTok through organic content. Hands-on with audience growth, content strategy, and brand partnerships.

Follow
IG: @the.housemal
Tiktok: @the.housemal

Selected as Founder in Residence at Antler, a global early-stage VC and accelerator. Validated and built Tarkams from zero tournament management for padel and tennis in Indonesia which continues to operate post-program, now powering 10+ tournaments a month.

Took a deliberate year off after a decade of building Itemku through to acquisition. Travelled, recovered, and spent time on things nine years of startup work didn’t leave room for then came back to early-stage work through Antler.

Co-founded Five Jack in 2013 and served as CPO for 9 years, building Itemku into Indonesia’s largest marketplace for virtual gaming goods. Acquired by Bukalapak in 2021.
Owned product end to end from 0→1 through scale:
• Built and led the product org — PM, design, and research
• Scaled the core C2C marketplace: seller tooling, payments, trust & safety
• Launched post-checkout buyer-seller messagin

Game designer and producer for mobile titles at TheMobileGamer, shipping Monster Fight, Monster Fight Rebirth, and Demon Hunter, plus platform work on kotagames.com.
Built the foundation for what came next: monetization of virtual goods, and how Indonesian mobile gamers actually spend the market I’d go on to build Itemku for.

Handle the project as a creative director also project manager of

Summarecon Mal Serpong
Tupperware
ATM BERSAMA

Handle and plan the project's development and direct the creativity of the project

Lesson Learned
1) Life of Start up founders
2) Digital Marketing activation
3) PR activation

I became Marketing associate/ executive for that company to sell a coal and offer a mine site. I did not work not so long in this company because i want to try build a start up with my partner. And my desire was to work or build a service in entertainment/game market.

Lesson Learned

1) Sales Acquisition
2) Sales Pitch

Assure the quality of the CMS website and system. Check all the error of the system and report to the IT programmer/system analyst.

Lesson Learned

1) How important management the quality of the service
2) principle on building a project and deploying a project
3) how waterfall development life cycle approach is not efficient and effective anymore