Pratama Fadzwani

Led strategy and product for a Commerce + Content agency, delivering campaigns for 12+ brands including Epson Indonesia across social, KOL, live commerce, and offline activations. Productized a modular 6-pillar service ecosystem with tiered pricing to target 25–40% uplift in average contract value.

Shipped a production-ready two-sided marketplace SaaS MVP in 12 weeks (~75% faster than a 6-month baseline) using an AI-assisted, spec-driven build process across PRD, architecture, and deployment. Engineered a Floating CPM pricing model and marketplace settlement/fraud logic, including fraud verification buffers and anomaly scoring.

Scaled Kopitiam Rindu Bogor’s organic social growth from near-zero distribution to algorithmic discovery-led reach without paid budget. Increased organic account reach from 731 to 932,000+ accounts in 90 days (7,539%); produced 16+ assets/month generating 2.3M+ total organic views.

Evaluated idle asset optimization options and ranked the top ROI-maximizing priority using QSPM, IFE/EFE, and IE-Matrix frameworks. Identified a 34% non-water revenue gap and built a multi-year bottled-water feasibility model with NPV/IRR/BCR projections and compliance mapping (SNI 3553:2015).

Analyzed longitudinal financial performance (2018–2022) to identify a 2.47 pp net-margin improvement (4.97% to 7.44%) from non-core revenue diversification across an average IDR 7.12 trillion income base. Produced decision-ready reallocation recommendations using ratio diagnostics and helped build the company’s inaugural Sustainability Report aligned with governance standards.

Grade: GPA 3.64/4.00 (Cum Laude)

Applied Bachelor of Creative Business at the University of Indonesia (Aug 2021–Sep 2025). Thesis integrated BMC and QSPM for strategic decision-making in a municipal utility, identifying a “Hold and Maintain” position and validating AMDK and wastewater diversification.